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Sr. Manager, Analytics

Company: dentsu Media
Location: New York
Posted on: June 25, 2022

Job Description:

Company DescriptiondentsuX is a fully integrated creative and media agency that helps brands capitalize on change. As a highly strategic creative and media partner with a deep understanding of how people discover brands and share stories, we don't just react to changes in the marketplace - we predict and define them. We're built for progressive marketers hungry for ideas that make human and business sense. By bringing together some of the smartest, most curious people with expertise in data, creativity, media, strategy, search, and social, we help our clients achieve their objectives and drive their business forward. And our hustle doesn't go unnoticed.In 2019, we were selected for Ad Age's A-List - our ninth consecutive year in the coveted issue. We've also been named Adweek's Breakthrough Media Agency of the Year, one of Campaign's Top 25 Most Influential Agencies, one of Fast Company's Most Innovative Companies, and ranked amongst the best Performance Marketing Agencies by Forrester Research. That's some range. We work with brands including 7-Eleven, Ben & Jerry's, DSW, Kroger, Mondelez and SkinnyPop. To learn more, visit DescriptionYou will directly advise clients, and cross craft with media teams and account leadership to formulate profitable marketing programs and innovate marketing growth measurements.The candidate must have extensive experience in building econometrics models with marketing and sales data. The ideal candidate for this role has passion for both mathematical statistics, as well as marketing and media strategy. Technically, the role's day to day is to design multivariate statistical analysis, time series analysis, and statistical design of experiments. Strategically and operationally, the role is to translate mathematical statistics into clear, compelling, and actionable marketing and media strategies.Responsibilities Include

  • Build, review, and present marketing econometrics models
  • Present to clients, with the support of the functional specialists, the results of analyses and research projects in a clear and insightful narrative, digestible by a lay person
  • Collaborate with marketing partners and strategy teams to understand business and marketing objectives and develop analytics approaches to meet those objectives
  • Work with third party research/analytics vendors to design and set up projects for clients
    • The role requires to not only build models but partner with the agency's and clients' marketing analytics or consumer insights vendors to drive unified and integrated analytics solution
    • Lead understanding of consumer and marketplace behaviors, particularly those that most impact business and marketing goals; experience in developing go to market or customer strategy framework, using game theory principles and market/consumer sizing modeling is a plus but not required
    • Run hands-on multivariate regression model, including:
      • The applying necessary statistical transformations and ad-stocking of paid media variables
        • Familiar or have passion to test various cumulative distribution function (cumulation of probability density functions) to understand how different media channel, brand, and economic factors impact consumers' purchase intent
        • Understanding and correct evaluation of key parameters/metrics within regression studies, such as mean square error (MSE), standard error (SE), t statistic, p-value, R-squared, MAPE, VIF
        • Familiar or have passion for different type of regression, i.e., Ordinary least squares, partial least squares, autoregressive, vector error correction, dynamic linear model (state space approach), multilevel model (hierarchical, random effects),QualificationsEducation/Experience:
          • 2+ years of experience in business or marketing analytics and/or holds a graduate degree in a quantitative field, i.e., Mathematics, Statistics, Computer Science, Economics, Operations Research
          • 1+ years of client services with business problems around marketing and analytics
          • Proven experience in collaborating with interdisciplinary teams, both technical, i.e., data engineers, and non-technical, i.e., media managers
          • 2+ years of hands-on working experience in Marketing Mix Modeling (MMM) or models like MMM (Ideal but not required)
          • Expert knowledge of multivariate regression analysis and passion for advanced times series analysisSoftware/Skills Desired
            • Proficient in in advanced MS Excel functions
            • Proficient with either R or Python
            • Familiarity with relational databases and SQL
            • Familiarity with media performance metrics, i.e., CPM, brand lift, acquisition, reach, frequencyAdditional InformationDentsu is a modern marketing solutions company. Our mission is to help clients navigate, progress and thrive in a world of change. Businesses rely on our integrated network of agencies and specialized practices to champion meaningful progress through creative, media, commerce, data and technology. Part of Dentsu Group, our global network comprises 66,000 diverse people in 143 countries, who are dedicated to teaming for growth and good. Some of our award-winning agencies include 360i, Carat, dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us on Twitter @DentsuUSA and visit from diverse or underrepresented backgrounds encouraged to apply.Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Keywords: dentsu Media, New York , Sr. Manager, Analytics, Executive , New York, New York

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