Sr. Manager, Analytics
Company: dentsu Media
Location: New York
Posted on: June 25, 2022
Job Description:
Company DescriptiondentsuX is a fully integrated creative and
media agency that helps brands capitalize on change. As a highly
strategic creative and media partner with a deep understanding of
how people discover brands and share stories, we don't just react
to changes in the marketplace - we predict and define them. We're
built for progressive marketers hungry for ideas that make human
and business sense. By bringing together some of the smartest, most
curious people with expertise in data, creativity, media, strategy,
search, and social, we help our clients achieve their objectives
and drive their business forward. And our hustle doesn't go
unnoticed.In 2019, we were selected for Ad Age's A-List - our ninth
consecutive year in the coveted issue. We've also been named
Adweek's Breakthrough Media Agency of the Year, one of Campaign's
Top 25 Most Influential Agencies, one of Fast Company's Most
Innovative Companies, and ranked amongst the best Performance
Marketing Agencies by Forrester Research. That's some range. We
work with brands including 7-Eleven, Ben & Jerry's, DSW, Kroger,
Mondelez and SkinnyPop. To learn more, visit www.360i.com.Job
DescriptionYou will directly advise clients, and cross craft with
media teams and account leadership to formulate profitable
marketing programs and innovate marketing growth measurements.The
candidate must have extensive experience in building econometrics
models with marketing and sales data. The ideal candidate for this
role has passion for both mathematical statistics, as well as
marketing and media strategy. Technically, the role's day to day is
to design multivariate statistical analysis, time series analysis,
and statistical design of experiments. Strategically and
operationally, the role is to translate mathematical statistics
into clear, compelling, and actionable marketing and media
strategies.Responsibilities Include
- Build, review, and present marketing econometrics models
- Present to clients, with the support of the functional
specialists, the results of analyses and research projects in a
clear and insightful narrative, digestible by a lay person
- Collaborate with marketing partners and strategy teams to
understand business and marketing objectives and develop analytics
approaches to meet those objectives
- Work with third party research/analytics vendors to design and
set up projects for clients
- The role requires to not only build models but partner with the
agency's and clients' marketing analytics or consumer insights
vendors to drive unified and integrated analytics solution
- Lead understanding of consumer and marketplace behaviors,
particularly those that most impact business and marketing goals;
experience in developing go to market or customer strategy
framework, using game theory principles and market/consumer sizing
modeling is a plus but not required
- Run hands-on multivariate regression model, including:
- The applying necessary statistical transformations and
ad-stocking of paid media variables
- Familiar or have passion to test various cumulative
distribution function (cumulation of probability density functions)
to understand how different media channel, brand, and economic
factors impact consumers' purchase intent
- Understanding and correct evaluation of key parameters/metrics
within regression studies, such as mean square error (MSE),
standard error (SE), t statistic, p-value, R-squared, MAPE,
VIF
- Familiar or have passion for different type of regression,
i.e., Ordinary least squares, partial least squares,
autoregressive, vector error correction, dynamic linear model
(state space approach), multilevel model (hierarchical, random
effects),QualificationsEducation/Experience:
- 2+ years of experience in business or marketing analytics
and/or holds a graduate degree in a quantitative field, i.e.,
Mathematics, Statistics, Computer Science, Economics, Operations
Research
- 1+ years of client services with business problems around
marketing and analytics
- Proven experience in collaborating with interdisciplinary
teams, both technical, i.e., data engineers, and non-technical,
i.e., media managers
- 2+ years of hands-on working experience in Marketing Mix
Modeling (MMM) or models like MMM (Ideal but not required)
- Expert knowledge of multivariate regression analysis and
passion for advanced times series analysisSoftware/Skills Desired
- Proficient in in advanced MS Excel functions
- Proficient with either R or Python
- Familiarity with relational databases and SQL
- Familiarity with media performance metrics, i.e., CPM, brand
lift, acquisition, reach, frequencyAdditional InformationDentsu is
a modern marketing solutions company. Our mission is to help
clients navigate, progress and thrive in a world of change.
Businesses rely on our integrated network of agencies and
specialized practices to champion meaningful progress through
creative, media, commerce, data and technology. Part of Dentsu
Group, our global network comprises 66,000 diverse people in 143
countries, who are dedicated to teaming for growth and good. Some
of our award-winning agencies include 360i, Carat,
dentsumcgarrybowen, DEG, dentsuX, iProspect and Merkle. Follow us
on Twitter @DentsuUSA and visit dentsu.com/us.Employees from
diverse or underrepresented backgrounds encouraged to apply.Dentsu
(the "Company") is committed to a policy of Equal Employment
Opportunity and will not discriminate against an applicant or
employee of the Company, on the basis of age, sex, sexual
orientation, race, color, creed, religion, ethnicity, national
origin, alienage or citizenship, disability, marital status,
veteran or military status, genetic information, or any other
legally-recognized protected basis under federal, state or local
laws, regulations or ordinances. Applicants with disabilities may
be entitled to reasonable accommodation under the terms of the
Americans with Disabilities Act and/or certain state or local laws.
A reasonable accommodation is a change in the way things are
normally done that will ensure an equal employment opportunity
without imposing an undue hardship on the Company. Please contact
recruiting@dentsuaegis.com if you need assistance completing any
forms or to otherwise participate in the application process or to
request or discuss an accommodation in connection with a job at the
Company to which you are applying.
Keywords: dentsu Media, New York , Sr. Manager, Analytics, Executive , New York, New York
Didn't find what you're looking for? Search again!
Loading more jobs...