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Research Director, Measurement Innovation

Company: Meredith Corporation
Location: New York
Posted on: June 25, 2022

Job Description:

Job Title
Research Director, Measurement Innovation Job Description
I. Job Summary - Major goals and objectives.
Research Director, Content Strategy & Insight, is a well-rounded research professional who has stellar analytic, verbal and writing skills with experience conducting studies across various media platforms (magazine, digital, social, video, etc.) involving advanced qualitative and advanced quantitative methodologies such as segmentation, conjoint, max diff, etc. The person in this role is responsible for:
Leading and managing all primary research functions for a specific brand or brands/category or categories, ensuring significant, measurable, and sustainable impact.

Assisting in design, execution and reporting of thought leadership and corporate research projects.

Being a consultant and business partner to key functional groups (Publishing, Consumer Marketing, Edit, Digital, Communications, Foundry, New Product Development, etc.).

Communicating, coordinating, collaborating and cross-pollinating with the Sales Strategy & Insight (SSI) category leads to help with major category advertising research initiatives as well as specific market overviews.

Participating in Content Strategy & Insight departmental initiatives and executing special projects as directed by manager.

II. Essential Job Functions
Accountabilities, Actions and Expected Measurable Results
Weight %
Accountabilities, Actions and Expected Measurable Results
40%
Create strategic primary research plans for all appropriate client groups
40%
Proactively provide consulting support to clients, leveraging CSI knowledge, consumer trend information and prior research experiences
20%
Oversee supplier selection and performance, recommend initiative approaches and new/alternative suppliers, and manage design, analysis and reporting/presentation of research activities

Supervise research activities of Bangalore, India research staff

100%
III. Minimum Qualifications and Job Requirements - All must be met to be considered.
Education:
BA/BS or combined equivalent experience; Master's degree a plus
Experience:
At least 8-10 years of primary research experience involving high-level client and relationship building
Specific Knowledge, Skills and Abilities:
Ability to be a strategic partner with clients, strong communication, collaboration, and relationship-building skills; experience with a broad range of quantitative and qualitative research methodologies; strong project and people management experience; excellent analytical capabilities, writing and presentation skills

Strong survey research skills required

Professional experience with media, advertising or other types of content creation preferred

% Travel Required (Approximate) : As needed
It is the policy of Meredith Operations Corporation ("Dotdash Meredith", "the Company") to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing - Meredith.Human.Resources@meredith.com .
The Company requires employees entering its workplaces, performing work offsite, or attending a company sponsored event to verify and provide proof of full COVID-19 vaccination. The Company will consider requests for reasonable accommodations as required by applicable law.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees
#NMG#

Keywords: Meredith Corporation, New York , Research Director, Measurement Innovation, Executive , New York, New York

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