Product Manager
Company: Standard Motor Products, Inc
Location: New York
Posted on: June 25, 2022
Job Description:
Product Manager (PM) - Successful candidate will be responsible
for the development of automotive aftermarket product strategies
for their assigned lines to include: new product development,
product marketing, new product introductions, market research, and
Original Equipment (OE) research. In addition, you will partner
with other internal departments in the engineering,
design/development and the testing of new products.
-Responsibilities include: -
- Act as a category expert in your product categories
- Define new product initiatives while optimizing the ongoing
product line for maximum profitability.
- Define and develop 1-3 year product portfolio roadmaps
- Deliver product introductions on-time and within budget, for
assigned product lines
- Develop and drive brand, product and line strategy
- Work Closely with the pricing department on new product
introductions to achieve planned market position and gross margin
targets
- Identify and develop new product opportunities
- Work within a cross-functional team through all phases of the
product design and development process, manufacturing and sourcing
process through to product launch
- Represent the "voice of customer" on product development teams
to assure objectives are met
- Collaborate with the marketing services team on marketing
strategy for assigned products including literature, advertising,
product sales training and support materials
- Contribute to new business development efforts, including new
category and new channel assessment
- Prepare Market Requirements Document and product specifications
along with the product development / engineering team
- Preparing accurate up-to-date reports and reviews on project
schedules and cost analysis
- Evaluate ideas and suggestions for new products, investigate
market opportunities and effect on market for present
products.
- Recommend specific and measurable Marketing objectives for
product lines in terms of $ Sales, Gross Profits, and Market
Share
- Lead implementation of new product launches outlined in the
product marketing plan
- Partner with operations (forecasting & supply chain) and sales
planning to ensure fill rate targets are achieved
- Responsible for acquiring, updating, and comparison of company
product performance vs. competitive performance, and competitive
landscaping (pricing, features, applications, and innovation) Job
Requirements:Key Competencies: -
- Strategic planning
- Market trends analysis
- Project Management
- Good communication skills and ability to communicate with sales
team/channel partners
- Analysis of Market Demand, Market Share and Value Proposition
of own products vs -main competitors
- Manage and execute the introduction of new products Minimum
Requirements: -
- BA / BS degree or equivalent experience
- 3 -to -5 years product management experience preferred
Keywords: Standard Motor Products, Inc, New York , Product Manager, Executive , New York, New York
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