Product Manager

Company: Standard Motor Products, Inc
Location: New York
Posted on: June 25, 2022

Job Description:

Product Manager (PM) - Successful candidate will be responsible for the development of automotive aftermarket product strategies for their assigned lines to include: new product development, product marketing, new product introductions, market research, and Original Equipment (OE) research. In addition, you will partner with other internal departments in the engineering, design/development and the testing of new products. -Responsibilities include: -

• Act as a category expert in your product categories
• Define new product initiatives while optimizing the ongoing product line for maximum profitability.
• Define and develop 1-3 year product portfolio roadmaps
• Deliver product introductions on-time and within budget, for assigned product lines
• Develop and drive brand, product and line strategy
• Work Closely with the pricing department on new product introductions to achieve planned market position and gross margin targets
• Identify and develop new product opportunities
• Work within a cross-functional team through all phases of the product design and development process, manufacturing and sourcing process through to product launch
• Represent the "voice of customer" on product development teams to assure objectives are met
• Collaborate with the marketing services team on marketing strategy for assigned products including literature, advertising, product sales training and support materials
• Contribute to new business development efforts, including new category and new channel assessment
• Prepare Market Requirements Document and product specifications along with the product development / engineering team
• Preparing accurate up-to-date reports and reviews on project schedules and cost analysis
• Evaluate ideas and suggestions for new products, investigate market opportunities and effect on market for present products.
• Recommend specific and measurable Marketing objectives for product lines in terms of $ Sales, Gross Profits, and Market Share
• Lead implementation of new product launches outlined in the product marketing plan
• Partner with operations (forecasting & supply chain) and sales planning to ensure fill rate targets are achieved
• Responsible for acquiring, updating, and comparison of company product performance vs. competitive performance, and competitive landscaping (pricing, features, applications, and innovation) Job Requirements:Key Competencies: -
  • Strategic planning
  • Market trends analysis
  • Project Management
  • Good communication skills and ability to communicate with sales team/channel partners
  • Analysis of Market Demand, Market Share and Value Proposition of own products vs -main competitors
  • Manage and execute the introduction of new products Minimum Requirements: -
    • BA / BS degree or equivalent experience
    • 3 -to -5 years product management experience preferred

Keywords: Standard Motor Products, Inc, New York , Product Manager, Executive , New York, New York