Marketing Manager

Company: Peloton Interactive, Inc.
Location: New York
Posted on: June 25, 2022

Job Description:

**ABOUT THE ROLE** Peloton is looking for a Senior Global Product Marketing Manager - New Products, who will be responsible for leading go-to-market strategies that drive key business and engagement metrics across our marketing channels and product platforms. In this role, you are responsible for partnering with the business to drive awareness, conversion and retention for future Peloton products that are under development. You'll combine product thinking, data analysis, segmentation, go-to-market planning, and positioning to define how we bring new product offerings and features. Partnering with experts on a wide variety of teams (Product, Creative, Integrated Marketing, Consumer Insights, Strategy, Legal, Sales, etc.), you'll identify, prioritize, and accelerate the growth of our future products. You'll use data to demonstrate the success of your work. The ideal candidate is a collaborative, strategic, and analytical thinker who is a strong team player (no job is too small or too large), works well within ambiguity, can clearly communicate a vision and uses data to drive marketing-lead growth. **YOUR DAILY IMPACT AT PELOTON** + Develop a keen understanding of the customer through segmentation, competitive market analysis, surveys, interviews and product usage data + Build deep knowledge of the business in order to craft, launch and optimize new and existing strategies to drive performance and sustainable growth + Develop product positioning, messaging frameworks and value propositions for evergreen marketing, product launches and seasonal marketing campaigns + Lead go-to-market strategy for new products / features and partner with other internal Marketing teams to build cross-channel marketing plans that drive awareness, product adoption and retention + Leverage data and research to develop insights that influence product development, go-to-market strategy and marketing campaign activations + Collaborate with marketing channel owners (e.g. web, lifecycle), sales and customer experience teams to develop marketing and enablement materials that successfully bring a product to market + Closely collaborate with Product Marketers across different business units and geographies on Peloton-wide initiatives and campaigns **YOU BRING TO PELOTON** + 6+ years of work experience in a related role; 3+ in product marketing, brand management, full stack marketing or strategy roles + Bachelor's Degree required, MBA a plus + Experience in marketing in an innovative, fast-paced and customer-centric environment + Experience driving and executing global projects with many stakeholders + Strong communication skills with comfort influencing senior-level, cross-functional teams + Proven data-first approach to building products and solving business needs + Multi-dimensional skillset, including: tactical planning, strategic execution, cross-functional relationship management, analytical and quant skills + Forward-thinking, organized, and detail-oriented /#LI-SV2 **ABOUT PELOTON:** Peloton uses technology + design to connect the world through fitness, empowering people to be the best version of themselves anywhere, anytime. We have reinvented the fitness industry by developing a first-of-its-kind subscription platform. Seamlessly combining hardware, software, and streaming technology, we create digital fitness and wellness content and products that Members love. In 2020 Peloton committed to becoming an antiracist organization with the launch of the Peloton Pledge. Learn more, here (. "Together We Go Far" means that we are greater than the sum of our parts, stronger collectively when each one of us is at our best. In order to be the best version of Peloton, we are deeply committed to building a diverse workforce and inclusive culture where all of our team members can be the best version of themselves. This work has no endpoint; it is the constant work of running an organization that strives to reach its full potential. As a first step in our commitment, we announced the Peloton Pledge to invest $100 million over the next four years to fight racial injustice and inequity in our world, and to promote health and wellbeing for all, from the inside out. Peloton is an equal opportunity employer and committed to creating an inclusive environment for all of our applicants. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. If you would like to request any accommodations from application through to interview, please email: applicantaccommodations@ **Peloton has a COVID-19 vaccination policy to safeguard the health and well-being of our employees and customers globally. All employees based in the U.S. and Canada are required to provide proof of vaccination, unless the employee has a Peloton-approved reasonable accommodation or as otherwise required by law.** _Please be aware that fictitious job openings, consulting engagements, solicitations, or employment offers may be circulated on the Internet in an attempt to obtain privileged information, or to induce you to pay a fee for services related to recruitment or training. Peloton does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted here (on our careers page and all communications from the Peloton recruiting team and/or hiring managers will be from an @_ _ _email address._ _If you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Peloton, please email_ _applicantaccommodations@_ _before taking any further action in relation to the correspondence._ _Peloton does not accept unsolicited agency resumes. Agencies should not forward resumes to our jobs alias, Peloton employees or any other organization location. Peloton is not responsible for any agency fees related to unsolicited resumes._

Keywords: Peloton Interactive, Inc., New York , Marketing Manager, Executive , New York, New York