Marketing Manager
Company: Peloton Interactive, Inc.
Location: New York
Posted on: June 25, 2022
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Job Description:
**ABOUT THE ROLE** Peloton is looking for a Senior Global
Product Marketing Manager - New Products, who will be responsible
for leading go-to-market strategies that drive key business and
engagement metrics across our marketing channels and product
platforms. In this role, you are responsible for partnering with
the business to drive awareness, conversion and retention for
future Peloton products that are under development. You'll combine
product thinking, data analysis, segmentation, go-to-market
planning, and positioning to define how we bring new product
offerings and features. Partnering with experts on a wide variety
of teams (Product, Creative, Integrated Marketing, Consumer
Insights, Strategy, Legal, Sales, etc.), you'll identify,
prioritize, and accelerate the growth of our future products.
You'll use data to demonstrate the success of your work. The ideal
candidate is a collaborative, strategic, and analytical thinker who
is a strong team player (no job is too small or too large), works
well within ambiguity, can clearly communicate a vision and uses
data to drive marketing-lead growth. **YOUR DAILY IMPACT AT
PELOTON** + Develop a keen understanding of the customer through
segmentation, competitive market analysis, surveys, interviews and
product usage data + Build deep knowledge of the business in order
to craft, launch and optimize new and existing strategies to drive
performance and sustainable growth + Develop product positioning,
messaging frameworks and value propositions for evergreen
marketing, product launches and seasonal marketing campaigns + Lead
go-to-market strategy for new products / features and partner with
other internal Marketing teams to build cross-channel marketing
plans that drive awareness, product adoption and retention +
Leverage data and research to develop insights that influence
product development, go-to-market strategy and marketing campaign
activations + Collaborate with marketing channel owners (e.g. web,
lifecycle), sales and customer experience teams to develop
marketing and enablement materials that successfully bring a
product to market + Closely collaborate with Product Marketers
across different business units and geographies on Peloton-wide
initiatives and campaigns **YOU BRING TO PELOTON** + 6+ years of
work experience in a related role; 3+ in product marketing, brand
management, full stack marketing or strategy roles + Bachelor's
Degree required, MBA a plus + Experience in marketing in an
innovative, fast-paced and customer-centric environment +
Experience driving and executing global projects with many
stakeholders + Strong communication skills with comfort influencing
senior-level, cross-functional teams + Proven data-first approach
to building products and solving business needs + Multi-dimensional
skillset, including: tactical planning, strategic execution,
cross-functional relationship management, analytical and quant
skills + Forward-thinking, organized, and detail-oriented /#LI-SV2
**ABOUT PELOTON:** Peloton uses technology + design to connect the
world through fitness, empowering people to be the best version of
themselves anywhere, anytime. We have reinvented the fitness
industry by developing a first-of-its-kind subscription platform.
Seamlessly combining hardware, software, and streaming technology,
we create digital fitness and wellness content and products that
Members love. In 2020 Peloton committed to becoming an antiracist
organization with the launch of the Peloton Pledge. Learn more,
here (. "Together We Go Far" means that we are greater than the sum
of our parts, stronger collectively when each one of us is at our
best. In order to be the best version of Peloton, we are deeply
committed to building a diverse workforce and inclusive culture
where all of our team members can be the best version of
themselves. This work has no endpoint; it is the constant work of
running an organization that strives to reach its full potential.
As a first step in our commitment, we announced the Peloton Pledge
to invest $100 million over the next four years to fight racial
injustice and inequity in our world, and to promote health and
wellbeing for all, from the inside out. Peloton is an equal
opportunity employer and committed to creating an inclusive
environment for all of our applicants. We do not discriminate based
upon race, religion, color, national origin, gender (including
pregnancy, childbirth, or related medical conditions), sexual
orientation, gender identity, gender expression, age, status as a
protected veteran, status as an individual with a disability, or
other applicable legally protected characteristics. If you would
like to request any accommodations from application through to
interview, please email: applicantaccommodations@ **Peloton has a
COVID-19 vaccination policy to safeguard the health and well-being
of our employees and customers globally. All employees based in the
U.S. and Canada are required to provide proof of vaccination,
unless the employee has a Peloton-approved reasonable accommodation
or as otherwise required by law.** _Please be aware that fictitious
job openings, consulting engagements, solicitations, or employment
offers may be circulated on the Internet in an attempt to obtain
privileged information, or to induce you to pay a fee for services
related to recruitment or training. Peloton does NOT charge any
application, processing, or training fee at any stage of the
recruitment or hiring process. All genuine job openings will be
posted here (on our careers page and all communications from the
Peloton recruiting team and/or hiring managers will be from an @_ _
_email address._ _If you have any doubts about the authenticity of
an email, letter or telephone communication purportedly from, for,
or on behalf of Peloton, please email_ _applicantaccommodations@_
_before taking any further action in relation to the
correspondence._ _Peloton does not accept unsolicited agency
resumes. Agencies should not forward resumes to our jobs alias,
Peloton employees or any other organization location. Peloton is
not responsible for any agency fees related to unsolicited
resumes._
Keywords: Peloton Interactive, Inc., New York , Marketing Manager, Executive , New York, New York
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