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Adoption and Engagement Senior Manager

Company: Insight Global
Location: New York
Posted on: August 7, 2022

Job Description:

ResponsibilitiesYou will:

  • Be relentless about finding opportunities to increase awareness, adoption and increased usage of our digital products and features across online banking and our mobile apps
  • Define and execute go-to-market strategies that measurably increase client digital engagement
  • Develop and execute cross-channel campaigns (online properties, hard copy collateral, direct mail, email, events etc.) to support adoption and engagement goals
  • Position our digital products and features, driving messaging across product and outbound channels and evangelizing our digital offerings internally and externally
  • Identify key audiences and segments to focus on, and build plans that support these goals
  • Establish engagement goals for key campaigns. Develop KPI and measurement frameworks
  • Understand our clients and the industry in order to bring the voice of the customer to the digital team's decisions
  • Help shape the product roadmap with product, design and analytics teams to solve clients' most pressing needs. Partner with central marketing on key initiatives.
    Basic Qualifications
    • 5+ years of experience in relevant roles (digital, product, lifecycle, or integrated marketing or relevant business strategy roles)
    • Demonstrated track record of creating customer segment-driven campaigns to drive new customer acquisition, deepen engagement and retention
    • Bank and/or financial services experience
    • People leadership experience
    • Best-in-class verbal and written communicator. Strong writing a must.
    • BA/BS degree
      Preferred QualificationsYou are: - Entrepreneurial. You're a self-starter who loves to own things end-to-end and makes things happen amidst competing priorities and tight deadlines. - You get things done. You achieve results on time, communicating progress along the way. - Creative. You're curious. You're always learning. You don't need to be asked to think outside the box. - Analytical. You understand and leverage the science side of the 'art and science' of customer engagement. - Customer-Obsessed. You are deeply empathetic, constantly putting yourself in the shoes of our clients and bankers. - Collaborative. You bring great ideas to the table and seek input from others to make ideas even better.You have:
      • Expertise in digital product promotion / marketing - web and app experience preferred, fintech experience a plus
      • Proven track record of developing and executing high impact go-to-market strategies
      • Experience in customer lifecycle strategy and execution
      • Ability to conduct, synthesize and apply user insights, research and testing to strategy
      • Small business marketing experience a plus

Keywords: Insight Global, New York , Adoption and Engagement Senior Manager, Executive , New York, New York

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