Sr. Director, Product Marketing
Location: New York
Posted on: August 7, 2022
The Senior Director, Product Marketing will be responsible for
defining and executing GTM strategy for PubMatic's industry-leading
You will be influential across all of PubMatic's departments as
they will be defining the GTM solutions that drive PubMatic's
business. This individual must be able to translate the vision of
the product marketing team into execution by all other parts of
PubMatic's business. As such, being fluent in dealing with
complexity at a global level, across multiple channels, across
multiple product lines, and with regards to multiple competitors
and partners will be key.
Responsibilities & Deliverables:The ideal candidate will be
experienced in development of market analysis, strategy, solution
definition, positioning, competitive analysis, communication,
pricing, packaging and promotion of key products and solutions
being undertaken by the business.
- Your success will be measured by the ability to educate and
engage our commercial teams, influence pipeline revenue, and drive
pipeline velocity to increase share of voice targeting our
prospects and customers.
- Partner with the Product Management team to co-pilot the
strategic development of GTM Launch Planning for your respective
product growth area, that increases ICP and buyer persona awareness
and share of voice including: cradle-to-grave GTM launch planning
for all release levels, develop product demos for sales training,
learning and development; product-based demand generation assets,
product positioning and messaging playbooks
- Leverage an ABM framework to drive pipeline velocity from
prospect through opportunity by creating high-impact account
nurture programs and initiatives. You will be the key
subject-matter-expert in understanding each stage of the Consumer
Decisioning Journey, by ICP, persona, regional market, industry,
vertical, and business category.
- Partner with the CS teams to bring new releases and major
product launches into the PubMatic sales playbook and drive account
expansion opportunities (upsell/crosssell)
- Align with the Marketing Communications teams to help drive air
coverage and thought leadership, and being a co-chair to
PubMatic-hosted events and Industry conference sponsorships that
require targeted sales enablement planning, content, and messaging
- Familiarity with an advanced marketing tech stack, including:
Salesforce, Pardot, Engagio, HighSpot, Sprout Social, Asana
- 7-10 years product or marketing experience, primarily in
product marketing and ideally within the online digital advertising
industry (ad tech provider, exchange, large web publisher, agency)
or marketing technology company.
- The candidate should have an understanding of the Online
Advertising Industry, a passion for technology and the drive and
ownership to work in a start-up environment.
- Proven track record in crafting compelling positioning and
thought leadership content.
- Creative thinking around innovative messaging and presentation
strategies a must; roll up your sleeves to create/drive visual
tools to sell/explain products and services.
- Proven track record in performing well in a fast-paced
environment and organizational skills to manage multiple projects
with tight deadlines effectively.
- Proven track record of working closely with Product Managements
teams in developing GTM strategies to drive product adoption
- Strong understanding of technology, product development and
- Exceptional project management, organizational, writing, &
presentation skills; ability to multi-task, prioritize and organize
work to meet deadlines and multiple requests.
- Values Match with PubMatic's core values of Customer Service,
Innovation, Biased toward Action, Teamwork, and Integrity.
- The candidate should possess strong interpersonal skills with
an emphasis on teamwork, ownership, initiative and integrity.
Additional InformationCoronavirus notice: PubMatic is actively
working to ensure candidate and employee safety. Currently, all
hiring and onboarding processes at PubMatic will be carried out
remotely through virtual meetings until further notice.Benefits:
Our benefits package includes the best of what leading
organizations provide, such as stock options, paternity/maternity
leave, healthcare, dental and vison insurance plus many extra perks
including Perkspot unlimited PTO (that we actually require you to
use!). As well, when we're back in the office, we all benefit from
a kitchen loaded with healthy snacks and drinks and catered lunches
twice a week, and much more!Diversity and Inclusion: PubMatic is
proud to be an equal opportunity employer; we don't just value
diversity, we promote and celebrate it. We do not discriminate on
the basis of race, religion, color, national origin, gender, sexual
orientation, age, marital status, veteran status, or disability
status.All your information will be kept confidential according to
Keywords: PubMatic, New York , Sr. Director, Product Marketing, Executive , New York, New York
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