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Social Media Director

Company: Weight Watchers
Location: New York
Posted on: August 7, 2022

Job Description:

WW is looking for candidates to help change people's lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.

Role Overview:

Are big ideas your caffeine? Are you tuned into all things cultural? Can you spark conversations in a crowded social media landscape? If so, we want to talk to you. The Social Media Lead is responsible for overseeing editorial strategy and content for WW's social platforms, and specifically owning and executing our content on Instagram (Grid, Stories, and Reels). Instagram should feel like your second home-you love to geek out on the platform and you find supreme satisfaction in outsmarting Instagram's fussy algorithm. This position reports into the VP, Head of Content & Creative with a dotted line to the Editor-in-Chief.

Key Responsibilities:

* Oversee a team of 4 social media creators across written, graphic, and video content

* Work with the Head of Content & Creative, Editor-in-Chief, and Senior Art Director Director on elevating our brand presence but pushing out the WW story to all wellness and weight loss enthusiasts

* Collaborate with other senior members of the content/creative team and across company departments (marketing, recruitment, coaching, science, consumer products, PR, and more) to ensure proper promotion of brand initiatives

* Strategize ways to build our audience and recruit new WW members through Instagram collabs, influencer content, Reels, and new content franchises.

* Ability to showcase scientific information and brand ambassadors/members in socially friendly, aspirational, brand-appropriate, in fresh, and unexpected ways

* Skilled at creating assets and ideas that range from fun and humorous to thoughtful and provocative, positioning WW at the center of cultural moments and zeitgeist-y conversations

* Manage social calendars across platforms and inspire social team to think differently and creatively around concepts and campaigns

* Stay on top of social trends that are WW-appropriate and determine quick, best ways for WW to respond


* Bachelor's Degree

* 10+ years of editorial/social media experience (ideally for a brand with a large-scale reach), plus 3+ years managing a team, overseeing multiple social platforms, and collaborating across matrixed organizations to achieve the desired end product

* You are an ideas machine--you see ideas everywhere and know how to execute those ideas through the lens of WW.

* Proven experience creating buzzy, unexpected campaigns and stories on social media that cater to the platform and, ultimately, help elevate and position the WW brand (editorial/content or consumer product/service) as a leader in the wellness & weight loss space.

* Deep knowledge of the intricacies or each social platform and how to read/use analytics to determine and refine strategy

* Proven track record of producing impactful, provocative content that increases audience, engagement, and buzz

* Excellent organizational, planning, and collaboration skills with an eye for detail and budget

* Experience working for a brand or organization that involves communities or affinity groups, with an understanding of how to approach sensitive topics

* Ability to spot social trends and leverage them to the benefit of the brand

* Demonstrated experience managing multiple moving parts and getting them moving in the same direction

* Ability to pivot and shift gears quickly

* Excellent interpersonal skills and positive attitude

At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

Keywords: Weight Watchers, New York , Social Media Director, Executive , New York, New York

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