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Consumer Insights Manager

Company: Midea America Corp
Location: Parsippany
Posted on: August 7, 2022

Job Description:

Job SummaryMidea is one of the world's largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go.
The Market Research Manager is responsible for initiating, developing, synthesizing and translating all available Consumer/competitor data, research and insights. They will work closely with sales and product teams providing regular analysis of sales trends, competitors, and buying habits to promote sales opportunities and guide decision making.
Essential Job Responsibilities

  • Establish, drive and lead a highly effective primary research and competitive intelligence process to include capture, assessment and dissemination of intelligence/insights across the organization.
  • Act as the main source of market research and customer insights for the business, providing information to help drive strategic direction and new product development decisions.
  • Create and comply with ethical standards in obtaining competitive information.
  • Provide ongoing evaluation and recommendations on competitors and industry trends based on insights.
  • Cultivate a shared understanding across the organization with interactive workshops.
  • Any other duties assigned.
    Primary Responsibilities:
    • With the support of the Head of CMI and a research partner (agency), manages all aspects of maintaining Panel Community including assisting with new panel setups, recruitment and replenishment initiatives, overall community engagement, incentive administration, and community-panel health reporting.
    • In collaboration with all Product Teams and Managers, coordinates with internal groups and external partners to ensure all community deliverables are running according to project plan and seek management assistance to resolve issues.
    • Performs Q/A for each panel, e.g., tests and approves on-line links to panel recruit questionnaire before recruit launch.
    • Maintains panel, prepares panel health reports, answers questions and issues raised by internal stakeholders.
    • Focuses on engagement best practices including developing, coordinating, and monitoring engagement campaigns including newsletters, re-engagement campaigns, sweepstakes programs.
    • Facilitates different engagement related activities such as (designing), scripting, testing, launching, and monitoring engagement surveys.
    • Supports administration of Insight community incentives and tracking of points redemption.
    • Contributes to the development of process and training documentation as required.

      Required Qualifications:
      • Bachelor's degree or equivalent post-secondary education in Mechanical Engineering or Product Design.
      • Minimum 1-2 years of panel/community management experience, research, project management, research, or member support role required.
      • A positive, can-do attitude and team player mentality.
      • Solid aptitude in Microsoft Office - Excel, Word, PowerPoint
      • Demonstrated high level of customer service with internal and external clients.
      • Excellent attention to detail and time management skills.
      • Ability to work independently and be self-directed.
      • Excellent written and verbal communication skills.
      • Basic web design (HTML, CSS) knowledge or experience is an asset.
      • Background creating compelling stories that drive sales strategy using various sources of data.
      • Ability to analyze and translate data-based findings into clear, relevant and actionable insights.
      • Data analysis skills with excel and or sql.

        Midea is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Keywords: Midea America Corp, New York , Consumer Insights Manager, Executive , Parsippany, New York

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