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Sales Director

Company: HomeRenew Buyer, Inc.
Location: New York
Posted on: August 7, 2022

Job Description:


The Director of Sales is a highly visible leadership role that collaborates with the President and CEO to develop strategies for attaining growth plans. You will have three primary focus areas: 1.) build and lead a divisional sales team that is skilled in qualifying and closing quick turn home remodeling projects, 2.) ensure an exceptional customer experience and 3.) provide general management of the assigned area of the business.

Duties and Responsibilities

Work closely with President and CEO to develop and accomplish goals and strategic plans.

Support the development, communication and implementation of effective growth strategies and processes.

Collaborate with the management team to develop and implement plans for the operational infrastructure of systems, processes and personnel designed to support the growth objectives of the company.

Responsible for the measurement and effectiveness of all processes internal and external.

Mentor direct reports to increase skills and the relationship between each department in the company.

Provide direction and support to the Service Department to align with the adopted mission and core values of the company.

Establish and maintain key performance indicators for management of the operations group.

Establish behaviors, compensation, training, short and long term goals for operations.

Additional duties may be developed and assigned.

Leadership Responsibilities

Develop an inspiring vision for the growth of assigned division and the corresponding structure and plans to achieve targets, including but not limited to screening and hiring high potential and high performing team members who are committed to integrity and excellence.

Inspire and provide direction, coaching and support to your team by establishing annual, monthly and weekly goals with action plans for sales representatives. Monitor and maintain KPIS to measure progression.

Ensure the team has the tools and support for success, e.g. development and maintenance of a structured sales presentation, continuous training and role playing. Create and plan diverse, engaging sales, design and product trainings for weekly sales meetings.

Provide tailored, ongoing feedback and guidance, as well as formal annual performance reviews to help team members develop and expand their skills, while also achieving business goals and performance targets.

Serve as a coach, mentor, and role model by providing a positive, nurturing atmosphere which promotes team unity and respect, while allowing individuals to showcase their unique talents and encouraging each team member to learn from others. Celebrate victories as a team and comfort each other's disappointments as a team.

Develop incentive strategies to motivate and inspire team members to achieve/exceed their objectives and drive sales growth.

Customer Experience

Proactively maintain a connection with our target customers' wants and needs. Assess changes in the marketplace and adjust our offerings as necessary.

Ensure outstanding service is delivered to all customers throughout the full life cycle of the sale, including

job visits, phone conferences, multiple color renderings, white glove service during job, shopping for and sometimes with, customer for accessories/light fixtures, etc. Provide advanced negotiation skill when necessary.

Swift and complete resolution of customer issues, including, but not limited to stepping in to cover for a rep when circumstances require.

General Management of Assigned Division

Develop sales strategies such as rebate programs or sale events, implementing all the behind the scenes footwork to bring to reality. Including but not limited to, calling vendors for discounts, materials or giveaways, follow up emails, designing marketing literature, generating supporting customer literature and coupons if applicable, maintaining main spreadsheet to keep track of purchasing during sale period to ensure proper discounts are applied, training and role playing with team to put forth the most successful sales campaign supporting each event, etc.

Maintain accurate and current pricing and ensure that reps are always working with the most current

Maintain a working list of all vendors and their multipliers.

Attend yearly buying group meeting to seek out new products, gain education in a variety of industry related areas and network with others to achieve best practices or new ideas.

Partner with Marketing to freshen marketing campaigns, assisting with wording and pictures for print, radio and banners, home shows, home show display selection and orders.

Assist Service as a showroom point of contact so that customers who have to reselect materials have someone knowledgeable of all our materials

Assist Sales Support with calendar issues and rearranging schedules.

Assist Purchasing with obtaining answers from salespeople who may be unavailable or on the road. Keep them in the loop as to special promos and new products.

Work alongside production to maintain communication as to products, designs or materials that may not be suitable for production. Working together for accurate pricing. Setting up trainings for salespeople as to technical or construction aspects of the job.

Manage budgets and approve expenditures.

Attend management meetings. Project sales monthly and annually, prepare spreadsheets to support and track goals.

Required Competencies

Planning/Organization: Ability to effectively lead teams and align skills and resources with market needs

Leadership: A strategic thinker with a proven ability to effectively communicate a vision and goals and motivate others to perform at their best; adept at fostering teamwork, collaboration and innovation; effective delegation skills, strong coaching, mentoring and performance management capabilities

Change management: Proactively communicate changes in a way that others understand the why and what it means to how they work

Maniacal focus on delivering outstanding customer service and the ability to inspire others to do the same

Highly analytical , ability to solve complex problems, develop and manage the operations via KPIs

Technical skills: breadth and depth of expertise all aspects of home remodeling or direct to consumder sales

Role model: selling with integrity, delivering a great customer experience, resiliency, team work and high performance

Embraces technology: proficient in the use of tools to build operational efficiency (netsuite, salesforce, 360, excel, interet)


3-5+ years of successful sales management experience, ideally in the home remodeling industry or other direct to consumer sales; quick turn sales experience is a big plus.

Proven track record for achieving or exceeding quota.

Ability to build a sales team from the ground up.

Success in training, motivating and retaining talent.

Alure is an Equal Opportunity Employer. Alure does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.


Keywords: HomeRenew Buyer, Inc., New York , Sales Director, Executive , New York, New York

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