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Director, B2B Lifecycle Content Strategy

Company: ADP
Location: Roseland
Posted on: August 7, 2022

Job Description:

Compliance Solutions

Are you ready to take on the challenge of engaging prospects and clients across multiple channels? Are you excited about developing personalized buyer and client journeys? If so, we think you would love it on the Compliance Solutions Lifecycle Marketing team at ADP! In this role, you will be responsible for developing and implementing the optimal journey and content for each prospect and client persona across multiple channels and tactics.

As Director of B2B Lifecycle Content Strategy, you are a storyteller. You will be creating the strategies for all lifecycle communications across key moments and personas. Your content strategy will support the goal of making our products easy to buy, easy to implement, and easy to use. You will work across sales, marketing, client experience, and service teams to ideate, develop, and launch personalized and impactful content that helps increase new and current client growth. If your brain naturally marries storytelling with analytics, you will love this role!

This role is highly cross-functional and will report directly to the Vice-president of B2B Lifecycle Marketing for Compliance Solutions. Your storytelling palette will be broad as you help support four distinct business unites within Compliance Solutions---Smart Compliance Solutions, Employee Financial Services, WorkMarket, and Data Solutions.


You will deep dive into the business of post-payroll compliance work and learn about the people at companies who do that work, then, with support of Product Marketing and Market Insights teams, build personas around which cross-functional teams can rally.

You will architect and build the channel and content strategy for all prospect and client lifecycle moments, from first-time site visitors to our longest tenured and most loyal clients.

From that strategy, you will create and execute a content development plan that meets those moments. You will manage agency- and freelance-based content developers to fulfill your plan.

Unlock the potential of new and underutilized channels that engage buyers and clients where they work and how they communicate, based on developed personas.

Drive content personalization roadmap and coordinate with colleagues on technical roadmap to support personalization.

Lead all lifecycle content projects and initiatives from ideation to execution and reporting on results.

Identify, test and scale robust client segmentation audiences to deliver incremental growth and revenue.

You will manage a team of freelance writers whom you can engage for detailed content development.

The Qualifications

Deep and broad experience in a variety of sales and marketing disciplines with an aptitude to marry storytelling and technology so that the complex becomes simple.

8+ years experience in multiple marketing, sales, digital, client service, automation or related disciplines. MBA preferred.

Knowledge of HR, payroll or related industries helpful.

Strong data analytics orientation.

Demonstrated ability to work well in a multi-functional, multi-business environment and rise above the noise to craft cogent strategies and plans.

High level of audience-awareness to be able to articulate strategies and plans to individuals and groups and all organizational levels. Connect the dots between what you want to do and what's in it for them.

Bring your whole, authentic self to the job. We thrive on diversity.

The targeted base salary range for this role is listed in the compensation section below. Actual salary may be above or below this range based on factors such as location, skills, and relevant experience. In addition, this position may include additional compensation in the form of bonus, equity, or commissions.

If you are a full-time salaried or hourly worker, we offer the following benefits:

  • Medical, Dental, Vision, Life Insurance, Matched 401(k), Student Loan Repayment Program, Wellness Program, Short- and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more.
    Compensations Range for U.S. Nevada Residents: $120,000 - $140,000

    Explore our COVID-19 page to understand how ADP is approaching safety, travel, the hiring interview process, and more.

    Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. ADP is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

    Ethics at ADP: ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click to learn more about ADP's culture and our full set of values.

Keywords: ADP, New York , Director, B2B Lifecycle Content Strategy, Executive , Roseland, New York

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