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Senior Manager, Marketing Analytics

Company: Dandy
Location: New York
Posted on: August 7, 2022

Job Description:

About Dandy

Dandy is transforming the massive ($200B) but antiquated dental industry. Backed by some of the world's leading venture capital investors, we are on an ambitious mission to integrate and simplify every function of the dental practice through technology. By building the operating system for every dental office in America, Dandy is empowering dentists with technology, innovation, and world-class support to achieve more for their practice, their people, and their patients.

About The Role

As we grow our go-to-market strategy, we're looking for an operationally and analytically driven marketer to manage our marketing funnels, multi-touch attribution, and partner with the data team to drive insight and understanding across the GTM team.

What You'll Do

  • Analyze and maintain the data feeding the marketing funnel
  • Produce meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insights
  • Partner with Marketers to quantitatively understand problems and potential solutions; analyze disparate data sets in creative ways to generate new insights
  • Participate in the definition and measurement of KPIs that will drive the company to success
  • Help develop a multi-touch attribution model that joins both sales and marketing activities together to understand the recipe that closes a deal
  • Develop deep segmentation of our database in partnership with our sales and strategy teams
  • Enable the team to forecast their full funnel metrics for their channels, offers, and campaigns
  • Create a forecasting model that blends with the entire GTM forecast (sales and finance)
  • Partner with revenue operations to evolve lead and account scoring to help SDRs and Sales prioritize warm leads
  • Partner with marketing and sales leads to properly enable the sales teams with the right data and information to progress prospects through the funnel
  • Standardize and manage a multi-touch attribution model and provide recommendations and insights

    What We're Looking For
    • 6+ years in a marketing analyst role
    • Outstanding knowledge of a modern marketing tech stack including marketing automation (we use Marketo), Salesforce, SQL/Looker, Bizible, and Google Analytics
    • Experience in B2B high growth tech company
    • Logical and analytical abilities to help solve problems and derive insights from data
    • Ability to problem solve autonomously and prioritize work based on a hypothesis driven approach centered around business value
    • Excellent written and oral communication skills with a proven track record of transforming data into insights
    • Overall track record of professional and academic success
    • With the above stated, we are open to candidates of all backgrounds and encourage you to apply if interested!

      Bonus Points For
      • Demonstrated experience using a data visualization tool such as Looker or Tableau to visualize and model raw data sets
      • Outstanding professional references to share
      • Experience with SMB B2B marketing motions
      • Experience thriving in blitz growth environments
      • Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

        What Benefits We Offer
        • Fully sponsored best in class healthcare including medical, dental, and vision
        • Competitive salary and equity packages
        • 401k program

          Dandy is proud to be an equal opportunity employer. We are committed to building a diverse and inclusive culture and celebrate authenticity. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, or any other legally protected characteristics.

Keywords: Dandy, New York , Senior Manager, Marketing Analytics, Executive , New York, New York

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