Digital Marketing Manager
Company: Oyster Sunday
Location: New York
Posted on: August 7, 2022
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Job Description:
Interested applicants please reach out at . We look forward to
hearing from you! Oyster Sunday is seeking a motivated and creative
Digital Marketing Manager to join our team. This opportunity is for
a self-starter who will work closely with our Director of Marketing
to manage digital marketing for Oyster Sunday's clients. The ideal
candidate will be equal parts strategy and execution-driven, and a
creative thinker who is passionate about digital marketing and the
hospitality / food and beverage industry. The Digital Marketing
Manager will be responsible for managing digital marketing
campaigns for our clients across all relevant platforms (including
but not limited to email, social, and website), ensuring that our
clients' brands are expressed consistently, effectively and
innovatively. The Digital Marketing Manager will work closely with
Oyster Sunday's Marketing and Communications team and should be
someone who thrives in a collaborative environment.
Responsibilities Work collaboratively with leadership and be client
facing to define and execute digital communication strategies for
clients around the US. Strategize and manage email and digital
marketing strategy to meet brand standards, which includes but is
not limited to: web development and optimization; email content
development for drip campaigns and email blasts; social media
strategy; CRM development and segmentation; SEO/SEM marketing,
tracking, developing and analysis. Develop funnels for new customer
acquisition to ensure digital growth for the brand rooted in KPIs
and growth benchmarks. Create engaging content for current clients
to ensure conversion through brand writing and visual content,
working closely with designers and photographers. Copyright as well
as lead content production for all marketing and sales materials,
digital and print. Work with Oyster Sunday's Social Media Manager
to ensure social media campaigns on Facebook, Twitter, Instagram
and other platforms align with the objectives of the brand and
campaign workflow. Assist with partnerships to amplify the OS
client's brand and its initiatives from establishing deliverables
through execution of the partnership. Ensure that all content is
proofed to meet high editorial standards and develop brand content
guidelines to lead internal and external communication best
practices Skills and Qualifications 3-6+ years in both B2C and B2B
content marketing. Understanding of HTML/CSS is a plus. In-depth
knowledge and understanding of digital marketing, email marketing,
and social media strategies. Extremely organized with an eye for
detail and the ability to juggle multiple projects and
responsibilities at once. Comfortable working across brand,
marketing, content, social media, and operations teams with an
understanding of the role each plays in content creation. A diverse
portfolio of high-quality content including blog posts, social
media writing, email content, web content, landing pages, and
communications materials. Self-motivated, able to prioritize, and
can work independently as well as in a team. Oyster Sunday provides
equal employment opportunity to all persons regardless of age,
color, national origin, citizenship status, physical or mental
disability, race, religion, creed, gender, sex, sexual orientation,
gender identity and/or expression, genetic information, marital
status, status with regard to public assistance, veteran status, or
any other characteristic protected by federal, state or local
laws.
Keywords: Oyster Sunday, New York , Digital Marketing Manager, Executive , New York, New York
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