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Demand Generation Marketing Manager

Company: DearDoc
Location: New York
Posted on: August 7, 2022

Job Description:

About DearDocDearDoc is transforming how patients engage with doctors by introducing innovative technology in practices everywhere. Doctors are juggling a lot - our technology allows them to take a step back, breathe, and focus on what they do best - care for patients. -We're serving thousands of doctors since our founding in 2018. Along the way, we cultivated an incredible work environment - where people love to come to work everyday.
We are looking for a Demand Generation Manager with a proven track record of generating growth. Our marketing team has high growth goals, and this is a great opportunity to come in and make a large impact. Overall, we are looking for a detail-oriented and innovative mind with strong problem solving, communication, and project management skills to own growth marketing. -Responsibilities

  • Design and implement lead generation campaigns to achieve marketing goals
  • Monitor and report on campaign performance, from top of funnel through bottom of funnel; ultimately will rely on data to optimize campaigns over time
  • Manage after-sale customer revenue efforts, including a referral program or customer upsell campaigns
  • Oversee events strategy (in-person and online) if necessary; may include conferences, webinars, and hosted events.
  • Manage the lead lifecycle, buyer personas, lead nurturing, and marketing reporting -
  • Manage and implement account-based marketing and other audience segmentation strategies -
  • Oversee paid and organic social, search, and display marketing programs to achieve measurable results; may work with team of vendors
  • Establish, track, and improve response rates, conversion rates, pipeline, and ROI.
  • Work with Marketing Director to create quarterly plans, analyze marketing generated results, and implement action plans to make improvements. -
  • May assist with projects related to sales or business development as needed.
    -Requirements
    • Over 3 years of experience in results-driven, multi-channel B2B demand generation marketing.
    • Provable success in developing and executing lead generation and pipeline-building programs across a vast range of strategies. -
    • Strong experience with marketing automation software (ideally Hubspot), Salesforce, and Google analytics and ads; SEM experience is a plus.
    • Exceptional project management and presentation skills, both in person and online. -
    • Traits include being data-driven, detail-oriented, collaborative, -
    • Verifiable lead generation results and proven track record with campaign implementation, social/search/display ads, webinars, gated content, and/or email nurturing; will be asked to show campaign plan and results
    • BA/BS degree or equivalent work experience. -
    • Experience with Account-Based Marketing is a plus

Keywords: DearDoc, New York , Demand Generation Marketing Manager, Executive , New York, New York

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