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Senior Manager, Brand Marketing

Company: Connexity, Inc.
Location: New York
Posted on: August 7, 2022

Job Description:

As a result of our continued growth and expansion, we're seeking a mid to Senior level, Manager of Marketing to join our team in New York, to lead all our US marketing activities, and two marketing team members. You'll develop plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you're a skilled Marketing strategist, able to inspire your team members, we'd like to meet you!
Skimlinks, a Connexity company, is a global e-commerce monetization platform, with offices in LA, London, Germany, and NYC. We work with over 60,000 premium publishers (Cond-- Nast, Hearst Magazines, Buzzfeed---) and 50,000 retailers around the world (Nordstrom, Anthropologie, Saks, Urban Outfitters, Coach, Lululemon...)helping content producers get paid commissions for the products and brands they write about. This gives us a direct view of the browsing and shopping behaviors of over 650 million users. Our technology understands the web pages users visit, the brands and products they look at, the links they click on, and the purchases they make, across our entire network. We track over $2.5m affiliated sales every day and have the expertise and the tools to power all commerce strategies on every channel development of new Merchant / Advertiser client relationships.
Connexity has recently been acquired by Taboola to make the first Open-Web Source for Publishers connecting editorial content to product recommendations, where readers can easily buy products related to stories they are reading.
In this role, you will:

  • Create marketing collateral and presentations to support the US team in approaching prospects or growing existing accounts
  • Build inspiring content to help US publishers and merchants to make the most of their big sales events (Black Friday, Mother's Day, Father's Day, etc...)
  • Be responsible for amplifying the brand story and positioning, increase brand awareness and ensure consistent messaging and feel across the US market
  • Prepare and manage monthly, quarterly and annual budgets for the US Marketing department
  • Work on global projects in coordination with global marketing team
  • Manage and execute monthly and quarterly marketing efforts to drive the plan and validating/communicating marketing plans to sales outcome
  • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
  • Craft quarterly and annual hiring plans
  • Monitor competition (acquisitions, pricing changes and new products and features)
  • Travel to the UK twice a year
    • At least 5 years of marketing experience with at least 2 years of management experience and 2 years of experience owning marketing efforts tied to revenue goals
    • Superb written, visual and verbal presentation skills.
    • Experience with CRM software
    • Background in demand generation, integrated marketing, and performance marketing is ideal
    • Experience in measuring the impact of your marketing activities
    • Curiosity to work at the intersection of the media and commerce industries in a tech environment
    • Self Starter and ability to take initiative, think and deliver new solutions
    • Work across different teams and different regions
    • BA/BS Degree
    • Knowledge of web analytics

      BenefitsVoted "Best Places to Work," our culture is driven by self-starters, team players, and visionaries. Headquartered in Santa Monica, the company operates sites and business services in the US, UK, EU, and APAC. We offer top benefits including flexible time off, paid holidays, competitive comp, team events, and more!
      • Health Care Plans (Medical, Dental & Vision)
      • Retirement Plan (401k Matching)
      • Life Insurance (Basic, Voluntary & AD&D), LTD & STD
      • Paid Leave Benefits (Maternity, Paternity & Medical)
      • Learning & Development Program (educational tool)
      • Flexible work schedules
      • Free Food & Snacks
      • Wellness Resources
      • Equity
        We are committed to providing a culture at Connexity that supports the diversity, equity, and inclusion of our most valuable asset, our people. We encourage individuality, and are driven to represent a workplace that celebrates our differences, and provides opportunities equally across gender, race, religion, sexual orientation, and all other demographics. Our actions across Education, Recruitment, Retention, and Volunteering reflect our core company values and remind us that we're all in this together to drive positive change in our industry.

Keywords: Connexity, Inc., New York , Senior Manager, Brand Marketing, Executive , New York, New York

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