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Paid Search Manager

Company: Wpromote
Location: New York
Posted on: September 25, 2022

Job Description:

The Role
We're looking for a Paid Search Manager to join the rapidly expanding team that is the backbone of our company. You'll directly manage search engine marketing (SEM) campaigns across both Google Ads and Microsoft Ads, making optimizations and updates daily. Your complex and diverse portfolio of clients will be a mix of both big and small that constantly challenges you, and with extensive experience and/or a proven track record, you could be working with some of our biggest brands. You'll be trusted to oversee all account activity, collaborate with managers from other channels, and come up with campaign strategies for your book of clients.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through policies like unlimited PTO, half-day Fridays year round, flexible schedules, work from anywhere options, 100% paid parental leave, and 401(k) matching. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek's Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what's possible in marketing.

  • If you reside in Colorado, please click this to view Colorado compensation information and apply for this role. Residents of all other states are encouraged to apply to this posting. Compensation packages for employees and applicants outside Colorado may differ from the Colorado compensation information and are based on a wide array of factors unique to each candidate and location, including but not limited to skill set, years & depth of experience, education and certifications, and geographic location. This may differ in other locations due to cost of labor considerations.
  • This position may be performed remotely in most states within the US, with some exclusions
  • This position is not eligible for immigration sponsorship
    You Will Be
    • Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients.
    • Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments.
    • Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads -, Microsoft Ads -, Yahoo Gemini -, Criteo -, etc.
    • Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns.
    • Working with direct response advertising strategies to drive sales revenue and/or qualified leads.
    • Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs.
    • Creating and implementing campaign A/B test experiments to identify optimal campaign settings
    • Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals.
    • Analyzing paid search campaign results and adjust strategy and budgets accordingly.
    • Communicating with clients regularly to discuss goals and deliver results.
    • Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency.
      You Must Have
      • 1.5-3 years of experience managing multiple client portfolios in paid search industry
      • Excellent verbal and written communication skills
      • Excellent analytical skills
      • Deep knowledge of the SEM industry and the paid search advertising model
      • Experience with keyword research tools and web analytics tools (Google Analytics), as well as how to use these tools in paid search campaigns
      • General knowledge of search engine optimization (SEO), social advertising, and web usability
      • Strong Microsoft Excel skills: pivot tables, VLOOKUPS and chart building
      • Extremely well organized, able to balance client timelines and business needs, possibly across multiple clients
      • Work comfortably in dynamic, time-intensive environments where consistent fire drills and competing priorities are commonplace
      • An understanding of customer lifetime value and optimizing towards profits based on client margins
      • Ability to manage expectations and priorities
      • Experience presenting to senior-level client contacts
      • Agency experience preferred with managing multiple clients with monthly budgets ranging between $50,000-$500,000 per client
      • Experience with Google Suite
        Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
        Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
        This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

Keywords: Wpromote, New York , Paid Search Manager, Executive , New York, New York

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