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Sr. Paid Media Manager- Paid Search

Company: InterActiveCorp
Location: New York
Posted on: September 25, 2022

Job Description:

As Vimeo's Paid Search Manager, you will be responsible for monitoring, reporting on and helping grow and optimize Paid Search marketing campaigns. We are looking for a quantitative mind with a passion for digital marketing. This position directly ties to Vimeo's overall growth and revenue goals. The ideal candidate has a proven track record of managing Search ad campaigns across platforms, and delivering on KPIs.
What you'll do:

  • Generate daily, weekly and monthly reporting for all major metrics
  • Perform daily account management of PPC accounts
  • Monitor, maintain and optimize keywords, ads, budget caps, and KPIs
  • Work with cross-functional teams to help implement and test creative, ad copy and landing pages
  • Aid in the creation of new paid search initiatives, including keyword research, ad trafficking, and building out campaigns
  • Ensure account, campaign, and ad group structure adhere to best practices
  • Design, implement, and track tests to validate bidding strategies, budget rules, landing pages, and ads
  • Identify areas of improvement for performance, process, ad ops, and/or technological efficiencies by staying atop the latest industry news and trends, including the newest ad formats, bidding methodologies, and beta programs

    Skills and knowledge you should possess:

    • 5+ years experience in Google PPC marketing with a passion for search and digital marketing
    • Bachelor's degree
    • Background in SaaS, subscription, digital service, e-commerce, search platform, search engine, or agency is ideal
    • Highly proficient in Google Ads (AdWords), Microsoft (Bing), and 3rd party search management platforms (SA360, Marin or Kenshoo)
    • Comfortable working with analytics platforms, such as Google Analytics, and Looker
    • Understanding of pixels, ad tracking, and platforms such as Google Tag Manager
    • Highly analytical with deep knowledge of Excel
    • Ability to work with a high level of efficiency and accuracy under tight deadlines
    • Strong attention to detail and fidelity to industry best practices

Keywords: InterActiveCorp, New York , Sr. Paid Media Manager- Paid Search, Executive , New York, New York

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