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Director of Brand & Communications

Company: TodayTix Group
Location: New York
Posted on: September 25, 2022

Job Description:

TodayTix Group is an ambitious, passionate, and dynamic team on a mission to find a seat for everyone, and redefine the way culture and commerce intersect. Founded in 2013, TodayTix Group is the premier discovery and ticketing partner for cultural events across the globe. Through our growing portfolio of innovative brands, including TodayTix, Show-Score, and Broadway Roulette, and a growing roster of over 15,000 global theatres, producers, and cultural institutions, we take the drama out of securing tickets. - In early 2022, we welcomed Goldstar to our family. -TodayTix Group, with Goldstar, sells more than 8 million tickets annually and has featured over 250,000 distinct productions across its channels. And it's just the beginning. - During an especially challenging period for theatre and live events, we are fortunate to offer steady, reliable support to our partners by fueling a simple, accessible, and tech-enabled way for consumers to safely find favorites and discover new shows and experiences. With multiple funding rounds from hospitality veterans and established firms like Great Hill Partners, we are creating stable opportunities to ensure the industry emerges from this dark period stronger than ever. We want people of all backgrounds to see themselves represented and included in our work, so we actively seek to diversify our team and bring more voices to the table. -All applicants are welcome! About The Role: Goldstar is looking for a Head of our Marketing Organization. You will be responsible for developing our overall positioning, branding, Go-to-Market strategy, as well as directly managing our Brand, PR and Social teams. Please note: this is a full time role that can be performed remotely or in the office. Qualified candidates must be based in the US and able to work East or West Coast hours. This person must have the ability to travel to our office in NYC quarterly. For those based in the NYC area, when it comes to determining whether to work in the office, remotely, or a mix of both, we empower our teams to design what works best for them. Anyone working in our office must be fully vaccinated against COVID-19. - What You'll Do:

  • Act as our Chief Customer Advocate, driving strong customer insights to inform our overall strategy and all of our marketing
  • Develop creative platform and marketing campaigns to drive unaided brand awareness and brand love
  • Develop Go To Market strategy, channel allocation and overall marketing budget
  • Work collaboratively with our Product team to drive features and benefits that our customers love; and market them effectively
  • Develop and execute content strategy spanning CRM, Social, Editorial and SEO
  • Build media relations strategy, seeking high-level placement in various forms of media including print, digital, and broadcast
  • Ensure a strong operation across your marketing channels to ensure we have a consistent brand voice and visual identity across all consumer touch points
  • Lead a high performing team, providing mentorship, development, and coachingWe're Looking for Someone With:
    • 10 years of experience in ecommerce, CPG experience or a related field
    • An ability to be effective using consumer research to develop insight driven creative campaigns
    • An ability to be data savvy
    • Master storytelling abilities
    • An MBA is a plus Good to Know: TodayTix Group takes care of our team. We're proud to offer a generous suite of benefits and perks. Here are a few of our favorites: - -Remote friendly / Hybrid work environment -Healthcare, vision, and dental plans, with generous contributions from the company -Life and disability insurance -Generous 401(k) Matching -Flexible Paid Time Off -Free membership to One Medical Group & Employee Assistance Program -Annual Professional Growth Budget -Employee donation matching -Employee Referral Program -Work From Home budget -Pre-Tax Flexible healthcare spending account (FSA), Dependent Care FSA and Commuter Benefits TodayTix Group is committed to creating a diverse and equal workforce. Our aim is to create an inclusive and diverse environment which reflects the world we live in, as well as making a positive impact regarding diversity and accessibility within our industry. We highly encourage applications from all, regardless of race, age, gender, gender identity, nationality, ethnic origin, disability, religious belief, or sexual orientation. - For information on our US Privacy policy, click -here .

Keywords: TodayTix Group, New York , Director of Brand & Communications, Executive , New York, New York

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