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Social Media Content Manager

Company: Shake Shack
Location: New York
Posted on: September 26, 2022

Job Description:

Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too, with a Team Appreciation Day, unlimited meal discounts, volunteer opportunities, and so much more. If you're looking for a deeply fulfilling, financially rewarding, and really fun career, you're in the right place. - Social Media Content Manager -
Shake Shack is looking for a dynamic and highly creative Social Media Content Manager to join our team. This person will help lead Shake Shack's creative storytelling on social, communicating our elevated food, sense of community and unmatched culture through an engaging, social-first lens. Core responsibilities include day-to-day -creative concepting and execution, content management, and identifying creative trends on social media. This role is highly collaborative and will report directly to the Sr. Social Media Manager. Our ideal candidate is food, pop culture, and community-obsessed. They have a keen eye for great creative and provide a constant stream of innovative ideas. They're a team player with an energetic and excited spirit. They're a hard-worker, creative problem solver, and a multi-tasker that will hit deadlines in a fast-paced environment. They have excellent verbal and written communication skills and impeccable attention to detail. - This position is based in our New York City West Village office, which currently operates on a hybrid schedule of three days per week in the office. - Key Responsibilities: -

  • Social media is an ever-changing field; although you will have some routine responsibilities, adaptability is key in this role. This list should give you a good idea of what your day-to-day obligations will be: -
  • Conceptualize and lead the creation of compelling one-off content, content series, and campaign content -
  • Create an elevated and cohesive aesthetic, persona and voice for Shake Shack on TikTok, Instagram/Stories, Facebook, Twitter, LinkedIn and other social media platforms -
  • Support execution of in-house and off-site photo and video shoots -
  • Write, edit, curate, schedule and publish original social media content that reflects our brand tone and voice -
  • Manage editorial content calendar for all social media platforms, supporting evergreen content and large scale brand initiatives and identifying key moments in culture -
  • Stay on top of trending sounds, trending content types, memes, graphics, and regularly share ideas on how to apply them for Shake Shack -
  • Work with community team to source relevant user-generated content and stories -
  • Analyze and report valuable insights and learnings from content performance -
  • Manage team of freelance content creators -
  • Perform administrative work such as invoicing and budget tracking as needed - Skills & Knowledge: -
    • You understand the importance of knowing your audience, what resonates with them, and how to distill complex ideas into fresh, creative, and compelling content -
    • Excellent grammar and written communication skills with an ability to adapt tone and voice to various audiences -
    • Obsessed with emerging platforms, digital culture, and technology -
    • Ability to analyze and present content and social performance data and insights -
    • Self-starter with strong multi-tasking capabilities and a positive can-do approach to problem-solving -
    • Familiarity with social media tools (e.g., Sprout Social) -
    • Familiarity with photo and video editing tools (e.g., Adobe Creative Suite, Canva) - Experience: -
      • Bachelor's degree -
      • 2-4 years of social media/content marketing experience -
      • Experience with social media content creation from concepting to execution -
      • Experience writing high-quality copy across multiple media types - including social media and blogs -
      • Experience producing photoshoots a plus - Benefits Include: -
        • Medical, Dental, and Vision Insurance -
        • Transit Discount Program -
        • 401K Plan with Company Match -
        • Paid Time Off Program -
        • Flexible Spending Accounts -
        • Employee Dining Program -
        • Referral Bonus -
        • Online Training Program -
        • Career Development -
        • Corporate Fitness Discount Programs -
        • Choice of Global Cash Card or Direct Deposit - In order to be eligible to work in our NYC Home Office, you must be able to provide proof of full COVID-19 vaccination upon hire. Accommodations due to disability or religious reasons will be evaluated in compliance with the law. - We look forward to hearing from you! ---- -------- About Us Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of -Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. - A permanent stand was eventually built---and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good." We are expanding across the U.S. and around the world! -Join our #ShackFam - Shake Shack is an Equal Opportunity Employer -
          All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status. Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.

Keywords: Shake Shack, New York , Social Media Content Manager, Executive , New York, New York

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