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Public Relations Assistant Manager

Company: Richemont
Location: New York
Posted on: November 26, 2022

Job Description:

Public Relations Assistant Manager

New York, NY

At Cartier North America, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

Job mission

The Public Relations Assistant Manager is a vital part of the department in driving the brand's overall awareness through public relations & celebrity initiatives to generate qualitative visibility for the Maison in North America, as well as supporting Global opportunities taking place in the region. The role requires a dynamic, experienced, and team-centric individual to support in managing Public Relations in the North America.

Main accountabilities/objective of the position

This role will be accountable for spearheading Cartier Fragrance & E-Influencer categories as well as execute brand-building activities for all product & brand image categories - including supporting editorial initiatives, influencer relations, brand image events, boutique transformations and additional projects. This person must have proven experience in handling multiple projects simultaneously and be comfortable and successful in a fast-paced environment with their hand on the pulse of the competitive landscape.

Reporting to the PR Manager supporting product & brand image initiatives, the PR Assistant Manager will be a key contact for internal and external contacts. Networking, building relationships, and creating memorable experiences are at the core of our principles, and we hope you are as excited about public relations & celebrity initiatives as we are.

Key Responsibilities

* Ensure Cartier is held to the highest standards & brand positioning across all PR activities for North America (NA).

* Partner with PR Manager in developing focused and elevated strategies for NA to increase brand awareness, exposure and editorial coverage for the Maison, including product launches & brand image initiatives.

* PR lead for all topics surrounding Cartier Fragrances. Responsible for partnering closely with HQ, Fragrance Marketing & PR Agency to produce e-influencer initiatives, press treatments, coverage and experiences for Cartier Fragrances.

* Responsible for concepting and executing PR strategies for boutique openings and renovations, including but not limited to: press release, asset creation, pitching, e-influencer activations, events & experiences. Provides direction and guidance to other PR team members who may be supporting the project(s).

* Support PR Manager in the development of broader strategies and pitching of in-depth, key feature stories & large-scale editorial projects for NA-based outlets.

* Own, maintain and present measuring systems of growth utilizing DMR (editorial) and Traaker (influencer activations) to ensure effective strategies - identifying strengths as well as areas for growth. Analyze missed opportunities and strategize on how to course correct. Main point of contact for all reporting and analytics.

* Brainstorm ideas for PR opportunities and develop strong angles for pitches, press releases and e-influencer campaigns. Introduce both traditional & forward-thinking ideas.

* Develop and maintain working relationships with editors, e-influencers, agents, key stakeholders and vendors in the luxury, fashion & trade spaces.

* Liaise and partner with NA commercia, marketing & communications teams on local strategies to create buzz and awareness in local markets across the regions.

* Work closely with HQ PR office in Paris to support year-round communications strategies that coincide with global initiatives, including press presentations, pitching stories about the Maison and key products, etc.


* Bachelor's Degree preferred

* 3-6 years of marketing or communications experience with understanding of luxury media, editorial landscape, and industry behavior

* Established industry & editorial relationships in the luxury, creative, fashion & trade spaces

* Excellent verbal & written communication, interpersonal skills & presentation

* Ideal candidate will be a motivated team player with the ability to multitask while prioritizing a dynamic workload

* Proactive, flexible, organized and hardworking

* Combination of creative & strategic thinking with ability to identify opportunities

* Uphold keen understanding of Maison's image, values and goals

* Provide a consistent, professional and diligent internal & external experience while managing project expectations

* Time management skills and ability to multitask - this role requires managing many different areas for several aspects of the business simultaneously; candidate should not get stressed under pressure

* Excellent computer skills - key platforms include: Microsoft Office, Excel, PowerPoint, Teams, SAP, DMR, Cision & Traaker

Learn more about life at Cartier

Nearest Major Market: Manhattan

Nearest Secondary Market: New York City

Keywords: Richemont, New York , Public Relations Assistant Manager, Executive , New York, New York

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