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Rolling Stone: Vice President, Marketing

Company: Penske Media
Location: New York
Posted on: November 26, 2022

Job Description:

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you will find the contact information to request the appropriate accommodation by visiting the following page: Rolling Stone: Vice President, Marketing The VP of Marketing will oversee Rolling Stone's integrated marketing department and will be responsible for developing innovative, idea-driven 360 programs that elevate Rolling Stone's creative marketing and branded content for our largest corporate partners. These include six and seven-figure native advertising, branded content and event packages that are authentic, engage audiences and enhance partnerships. The ability to innovate, implement first-ever marketing tactics across digital & social channels, licensing and experiences, and deliver impactful campaigns will be paramount to our success. In alignment with Rolling Stone's culture-defining editorial, the VP of Marketing should have their finger on the pulse of culture, trends and ideas.This person will provide leadership for Rolling Stone's 4-6 person marketing & design teams, leading brainstorming sessions and collaborating with senior management teams across digital, video, print, experiential and editorial, producing solutions to meet client's business and brand objectives.In overseeing Rolling Stone's integrated marketing department, he/she will be responsible for elevating the aesthetic of the Rolling Stone brand marketing materials in the marketplace while shifting perception among influential consumers and a growing audience. Working with the sales team, The VP of Marketing will manage all custom packages, from campaign development through launch, post-campaign reporting, and long-term client management. This role will be an individual contributor in addition to management responsibilities, as Rolling Stone values an engaged leadership team with key contributions at all levels.The ideal candidate must be

  • An idea-first creative thinker, innovative and understanding how to create digital/video/social/events packages that elevate the Rolling Stone brand and our partner executions.
  • The VP of Marketing will manage the day-to-day operations of a large marketing team that produces custom advertising, high-profile events, merchandising, sales materials, and other promotional plans while managing vendor relations and a department budget.
  • The VP of Marketing will interact with Senior Executives of Rolling Stone and Penske Media Corp. (PMC) while managing a team of creative & design marketers.
  • He/She will oversee the conceptualization and execution of award-winning integrated programs and bring big ideas to life for our partners.Requirements:
    • Prior content publishing or agency marketing management
    • 10+ years of experience
    • Willingness to be involved as a contributor in addition to managing a staff
    • Results-oriented with a strong digital, video, and social portfolio
    • Proven big-picture thinking and executing effective digital, video, and social, events strategies
    • Deep knowledge of emerging digital platforms and technologies and new product innovations - well-informed on industry trends and ahead of the curve, especially in social, video and web3 strategies
    • Ability to thrive in a dynamic environment with tight deadlines and quick turnaround Proficiency in digital performance, user experience, multi-platform content execution and effective mobile and social media strategies
    • Strong leadership and management skillsTypical wage range: $140k - $160kFactors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. The typical candidate is hired below midpoint of the range. The total compensation package for this position will also include other elements, a full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits. -PMC is committed to the health and wellness of our employees. PMC is committed to the health and wellness of our employees. As part of our company-wide rollout of PMC's paid healthcare plan, effective for this role July 1, 2023, the company will pay 100% of the monthly health, dental and vision plan premiums for the employee and their family. -Details of participation in these benefit plans will be provided if an employee receives an offer of employment.If you have more or less experience than specified on this job posting, please apply and list your salary expectations.If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).It's all About You---At PMC, your wellness is top of mind. We offer a comprehensive benefits package to nurture you and your loved ones, including pets! Our package includes Healthcare (medical, dental, and vision) HSA with an employer contribution, FSA (Healthcare, Dependent Care & Commuter), EAP, Life Insurance, 401K with an employer match, Paid Parental Leave, Long-term Disability, generous Paid Time off (PTO), Pet Insurance, and Home & Auto insurance. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.About Rolling Stone:Rolling Stone, the number one brand in music publishing, has been the leading voice of music and popular culture for 50 years. The multi-media brand features the latest in music reviews, in-depth interviews, hard-hitting political commentary, and award-winning journalism across many platforms including magazine, digital, mobile, social, and event marketing. Rolling Stone provides ''all the news that fits'' to a global audience of approximately 60 million people every month and publishes over 100 pieces of content every day
      About PMC:PMC is a leading independent global media and information services company whose award-winning content attracts a passionate monthly audience of more than 310 million. Since 2004, Penske Media has been a pioneer in digital media and a platform innovator, reaching viewers on all screens across its ever-growing -constellation -of iconic brands, which includes -Deadline, Variety, Rolling Stone, Billboard, The Hollywood Reporter, VIBE, WWD, SHE Media, Robb Report, Sportico, BGR, ARTnews, Art in America, Fairchild Media, and, among many others. -PMC's journalists and content creators deliver daily the most comprehensive news and information in their industries and areas of coverage, unequaled in ambition, depth, and courage. Headquartered in -New York -and -Los Angeles -with additional offices in 14 countries worldwide, PMC believes companies should not only be profitable but also forces for good. To learn more about PMC, our 2% Foundation, and our portfolio of brands, please visit

Keywords: Penske Media, New York , Rolling Stone: Vice President, Marketing, Executive , New York, New York

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