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Manager, Global Social, Project & Asset Management - Estee Lauder

Company: Est--e Lauder Companies
Location: New York
Posted on: November 26, 2022

Job Description:

The Global Social Project and Asset Manager will support the Global Social Media Team in leading project management and workflow for Social Media Assets - including the cataloging, upload, tracking, release & support for regional and local teams. -This individual is the Point Person for brand to develop best practices associated with managing global social digital assets and distributing them throughout different regions and markets. Brand leader to liaison with Global Creative Operations and Consumer Marketing teams to drive understanding of asset lists and social usage from end to end. Collaborate with multiple departments and regions to strategize processes that will optimize efficiencies and speed to market in the distribution of social global creative assets. Implement revisions or upgrades to systems where necessary in partnership with Social Tool Vendors. Oversee data administrators in the day-to-day operations of metadata and rights management application. Liaise with the Global and Regional Marketing to ensure the right assets are made available and tagged for appropriate channel / media usage.
Request Rights for all UGC posts following brand guidelines, optimize work steams across teams to maximize assets across all channels.
Work with Social Team to select UGC content to be uploaded to Sprinklr and distributed throughout the company for usage in all Social Media Platforms.
Brand point of contact with vendor; implementing updates and cascading the information to internal teams.
Work closely with Online team to ensure UGC widgets are capturing content via approved and live hashtags.

Oversee & update internal tracking documentation (e.g., hashtag tracking) to ensure all regions and markets have access to the most updated program information as possible

Partner with Legal and Internal teams (copy, social, online) to obtain approval for new Hashtags
QA assets received from Creative Operations for use on Global Social. Liaison with Operations team to update / correct any assets not meeting required specifications.
Oversee upload of 40+ programs of assets to social asset manager tool which supports all teams globally & regionally.
Catalogue assets with proper metadata, ensuring all parameters are completed including shade credits, usage location, usage timeframe, products featured - work with Ops to obtain information when incomplete.
Distribute assets to regions and markets.
Support Global Social Team by creating social media copy documentation based on strategic launch materials & asset lists.
Assist Social Media Managers to obtain Legal approval for all social copy captions.
Manage the timely release of final and/or updated Global Social Copy Documents to Regions and Markets.
Oversee development of Social Asset Management Training sessions on a regular basis for new hires, global and regional teams and based on program updates.
Host Training Sessions to all Regions and Markets on how to best utilize the Social Asset Management platforms.
Act as a Liaison between Global Social Team, Vendors (Sprinklr & Social Native) and ELC Marketing Technology Team.
Troubleshoot technical issues with Vendors to ensure all platforms are working properly.
Communicate updates on the platforms to Global Social Team to evaluate the implementation and usage of new tools.
Manage all Partner Influencer Agency TikTok assets & manage upload & distribution with accurate metadata.
Maintain & regularly release Global TikTok Asset Usage Tracker for implementation in organic & paid across all teams / touchpoints (Social, Online, In-store).
Liaise between Partner Agency and EL Teams to understand the nuances of Creators' contracts in regard to usage period and publishing channels.
Assist Global Social Team in creating Product Lists that will be required for TikTok shoots in upcoming campaigns.
Source product internally and manage the distribution and shipment to Campaign Influencers.
Maintain Project Tracker for Global Social Team, ensuring all upcoming and current projects are listed with the timeline.
Guide internal weekly calls to understand the needs of the team as it relates to project management, deadlines, and task owner conflicts.
College Degree, with 5+ years' experience in digital asset management, information architecture, and/or taxonomy development.
Excellent communication and verbal skills with ability to negotiate and build consensus swiftly.
Strong training / presentation skills

Excellent ability to multitask with tremendous attention to detail; self-motivated and well organized.

Knowledge of digital & social asset specifications, experience with QA of assets
Overall, technologically inclined.
We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact

Keywords: Est--e Lauder Companies, New York , Manager, Global Social, Project & Asset Management - Estee Lauder, Executive , New York, New York

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