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Lifecycle Marketing Manager

Company: The Walt Disney Company
Location: New York
Posted on: November 26, 2022

Job Description:

The Walt Disney Company launched Disney+, a Disney-branded streaming service, in 2019 featuring an incomparable collection of content from its brands and franchises recognized and respected all over the world. The Disney+ service serves as the exclusive home for viewing original movies, series, short-form, and more, along with a vibrant catalog that spans classic Disney Animation to the most recent movie releases. We're looking for talented leaders with an entrepreneurial spirit, who will thrive upon the legacy of our company yet embrace unconventional thinking and experimentation. Being part of a driven and enthusiastic team on a growing product, you will get to make a direct material impact on the future of Disney+.We are seeking an enthusiastic member to join the cross-functional Loyalty Lifecycle Marketing team, focused on Disney+, ESPN+ and Star+. The team is results-driven, data-informed and thoughtful. Members of the team identify opportunities, build programs and develop optimization loops across the subscriber lifecycle. Ideal candidates for this position work well cross-functionally, are hungry for knowledge, have a strong curiosity, and operate with integrity.Responsibilities:

  • Oversee, develop, and manage lifecycle marketing journeys and automated campaigns to engage and retain subscribers for Disney+, ESPN+ and Star+, leveraging email, in-product, browser, and push messaging channels.
  • Develop and own the experiment roadmap for upcoming lifecycle automated journeys focusing on subscribers at-risk of churning.
  • Lead a cross-functional pod to ideate, develop, launch and optimize automated multi-channel lifecycle campaigns.
  • Manage day-to-day development of your lifecycle campaigns, from creative brief, legal and studio approvals, product & marketing operations teams.
  • Communicate wins and learnings across the organization. Message effectively with executives and external partners with quantifiable incremental results of your initiatives.
  • Work with leadership to identify messaging opportunities and priorities.Qualifications:
    • 3+ years of relevant growth, lifecycle, or marketing experience, developing multi-channel content strategies
    • 1+ years of entertainment, studio, or content marketing a plus
    • Experience working with CRM systems, Salesforce Marketing Cloud, Responsys, Iterable, Braze or Responsys a plus
    • Exceptional organizational skills and manage accountability well across multiple work streams, including project management and timeline management
    • Demonstrated success collaborating across a global organization, and partnering with people who are experts in their fields
    • Track record of creating content marketing, customer campaigns that drive feature adoption and product usage
    • Ownership mindset and ability to work independently
    • Results-driven and self-starter
    • Fosters a diverse, equitable, and inclusive work environment
    • Strong communicator, both written and verbal
    • Demonstrated ability to articulate a vision and motivate, inspire and challenge a high-performing team to achieve that vision
    • Flexibility & ability to work in a fast paced and dynamic environment
    • Fan of Disney, Marvel, Star Wars, Pixar, National Geographic, ESPN, STAR, and Hulu a plus

Keywords: The Walt Disney Company, New York , Lifecycle Marketing Manager, Executive , New York, New York

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