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Sr. Marketing Operations Manager

Company: Gainor
Location: New York
Posted on: November 26, 2022

Job Description:

Headquartered in NYC with 400+ employees globally and funded by world-class investors with over $290 million in funding, our client is the global leader in cybersecurity ratings and the only service with over 2M+ companies continuously rated. Recognized by Inc Magazine as a "Best Workplace," and one of the 10 hottest SaaS startups in NY for two years in a row, they are looking for a Senior Manager, Marketing Operations to help administrate marketing systems and processes, enable the marketing team to operate efficiently and scale productively, and optimize the full journey of marketing leads, including scoring, routing and nurture automation. As a partner across business units (Marketing, Sales, Revenue Ops, IT and Finance), you will manage planning and operational processes to solve tough challenges, advocate for high-priority projects, and drive greater operational rigor within Marketing. RESPONSIBILITIES

  • Improve marketing effectiveness by establishing a rigorous approach to operational processes.
  • Drive the design, implementation, and management of the Marketing tech stack including tool selection, vendor management and lead ongoing training and enablement.
  • Ensure reporting consistency, scalability, and accuracy across the entire marketing organization.
  • Help establish marketing goals, demand forecasts and track progress on goal achievement through dashboards.
  • Lead the marketing database strategy including growth, enrichment, hygiene and governance.
  • Own lead management, scoring and routing. Partner with BDR and Sales team to ensure proper lead follow up and disposition
  • Manage the marketing lead qualification and allocation process to ensure prospects and customers receive timely, relevant follow-up from our sales teams.
  • Contribute to building complex lead scoring and lead routing logic to deliver qualified leads to the sales team faster
  • Identify trends and surface insights to improve top, middle and bottom-of-funnel inbound processes and activity.
  • Build reports, email marketing audiences and sales outreach audiences.
  • Collaborate across business and technical teams, build relationships and influence stakeholders.
  • Support the growth of our business through product-led growth efforts such as Freemium, Product trials as well as expanding customer adoption and utilization of our product through customer marketing
  • Build the operational processes to support a dual funnel approach, in support of different target segments of our business - enterprise and commercial EXPERIENCE
    • 7-10 years experience in Marketing Operations at an Enterprise B2B (high tech) organization.
    • Proven track record of impeccable business judgement, rigorous analytical problem solving, quantitative analysis, and communicating findings to executive leadership.
    • Strong knowledge of MAP (Hubspot or Marketo) and CRM (Salesforce).
    • Experience with best-in-class MarTech stack, including ABM, database, and outreach tools.
    • Fluency in B2B marketing and sales analytics.
    • Tolerance for ambiguity and ability to work in a fast-changing environment, with an entrepreneurial approach.
    • Demonstrated organizational, planning and project management skills; the ability to develop creative solutions to complex problems and manage multiple initiatives.
    • Excellent written and oral communication skills and strong interpersonal skills.
    • Ability to seek diverse input from multiple stakeholders to drive innovative solutions.
    • Ability to incorporate feedback and ensure decisions are made swiftly with flawless execution.
    • Effectively collaborates with business partners and resolves conflict in a constructive manner
    • Comfortable challenging the status quo and bringing forward innovative solutions Create a profile with us and we will keep you posted if there is a job match for you. Sign Up for our Active Job Notifications Sign Up for our
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Keywords: Gainor, New York , Sr. Marketing Operations Manager, Executive , New York, New York

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