Manager, Influencer
Company: GroupM North America
Location: New York
Posted on: January 27, 2023
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Job Description:
Description
Position at GroupM Nexus Xaxis
Manager, Audible Influencer Marketing Activation, INCAM
Reporting to: US Lead, Influencer Marketing INCA
About the Role:
The Manager, Audible Influencer Marketing Activation, is a pivotal
position within the INCA organization and will report to the US
Lead, Influencer Marketing. A successful candidate has worked with
influencers, agencies/brands, and talent of different styles and
social tiers. You are fluent in social marketing best practices and
know how to collaborate with internal and external partners. The
candidate will have experience negotiating and managing multiple
influencers, drafting contracts, proficiency in FTC guidelines, and
working cross-functionally with team members to execute creative
and compelling social media campaigns across various platforms.
Key Responsibilities:
The Behaviors we are looking for:
Collaboration - work positively and proactively with all INCA
teams, Wavemaker, and Clients to shape our influencer strategies
presentation and drive business growth for Audible. This role will
work with multiple teams to achieve goals.
Application of industry & technical knowledge - knowledge of the
influencer marketing industry focusing on social, content, trends,
technologies, data/analytics, and pricing models. Understand how
influencer data is interpreted, as well as well-versed and
understand industry terminology, benchmarks, and CPMs.
Professionalism - be well organized, multi-task, handle your own
time effectively, and work to deadlines-understand and effectively
use key business systems and strong Excel and PowerPoint
skills.
Good communication - effective communication with colleagues to
ensure successful teamwork. Able to explain our product offering
compellingly to agency colleagues and clients. Tailoring our
message to the audience to tell a conclusive story. Communicate
clearly.
Problem Solving - The candidate should have a strong sense of
initiative and personal ownership and embody a work ethic with a
"how can we make this happen" mindset. Solves problems with
resilience and energy.
About GroupM Digital:
Working with our agencies, the team provides specialized media
products & services and data & technology capabilities. It's a team
of specialists in digital media, data, and technology working
together to create the world's most advanced Intelligent Media
capability.
About INCA:
INCA is GroupM's brand-safe influencer marketing solution. It
enables brands to run content-driven campaigns through the widest
possible network of trusted creators and influencers across and
beyond social media platforms. A team of specialists in Influencer
and content marketing deliver scaled influencer and content
programs that reach consumers at their most engaged and deliver the
outcomes brands most value.
GroupM is the world's largest media buying agency holding company,
which gives INCA direct access to many of the world's biggest
brands and clients.
In New York City, the base salary for this position at the time of
this posting may range from $70,000 to $140,000. Individual
compensation varies based on job-related factors, including
business needs, experience, level of responsibility and
qualifications.
Keywords: GroupM North America, New York , Manager, Influencer, Executive , New York, New York
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