Manager, Influencer

Company: GroupM North America
Location: New York
Posted on: January 27, 2023

Job Description:

Description

Position at GroupM Nexus Xaxis

Manager, Audible Influencer Marketing Activation, INCAM
Reporting to: US Lead, Influencer Marketing INCA

About the Role:

The Manager, Audible Influencer Marketing Activation, is a pivotal position within the INCA organization and will report to the US Lead, Influencer Marketing. A successful candidate has worked with influencers, agencies/brands, and talent of different styles and social tiers. You are fluent in social marketing best practices and know how to collaborate with internal and external partners. The candidate will have experience negotiating and managing multiple influencers, drafting contracts, proficiency in FTC guidelines, and working cross-functionally with team members to execute creative and compelling social media campaigns across various platforms.

Key Responsibilities:

• Support all aspects of Audible's Influencer activation projects and collaborate with cross-functional teams to ensure exceptional campaign execution
• Prepare key production deliverables, including campaign briefs, client scope of work documents, activation plans, timelines, budgets, and production schedules
• Provide updates on program status and speak professionally to agency and client parties
• Oversee campaign tracking, content results, and analytics in real-time, including screening of campaign analytics & daily monitoring of post activity with the Tracking Manager Lead
• Review and oversee influencer content and ensure content creation is following all brand guidelines and legal requirements and working through revisions when necessary
• Ongoing content monitoring to ensure Influencer content is in line with Audible standards and FTC regulations
• Identify potential issues (incomplete posts, failure to adhere to requirements, etc.) and proactively resolve them as needed
• Liaise with paid amplification team for boosting/whitelisting of influencer content
• Ensure accurate and timely influencer payments
• Coordinate with US Lead and Reporting Manager to produce client and agency campaign recaps, distilling data and analytics into an easy-to-understand format for brands and building out key learnings from the influencer campaigns to inform future strategiesYour Qualifications:
  
  • 4-5 years of marketing experience in Influencer Marketing and Social Media and familiarity with or interest in the overall digital/social media landscape
  • Must have a thorough understanding and interest in marketing on Instagram, Facebook, YouTube, Tik Tok, and more
  • Strong negotiation skills
  • Experience working with influencers and their representation (agents/managers)
  • Experience drafting contracts with an understanding of legal terminology for influencer agreements
  • Familiarity with Influencer management platforms
  • Exceptional communication and organizational skills
  • Must be extremely detail-oriented
  • Passion for Influencer Marketing as well as Social Media/Digital industries
  • Excellent client, team, and project management skills
  • Functional knowledge of influencer analytics and reporting
  • High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
  • Capable problem solver and strong decision-making abilities
  • Experience overseeing content development specifically for social media platforms
    The Behaviors we are looking for:
    
    Collaboration - work positively and proactively with all INCA teams, Wavemaker, and Clients to shape our influencer strategies presentation and drive business growth for Audible. This role will work with multiple teams to achieve goals.
    
    Application of industry & technical knowledge - knowledge of the influencer marketing industry focusing on social, content, trends, technologies, data/analytics, and pricing models. Understand how influencer data is interpreted, as well as well-versed and understand industry terminology, benchmarks, and CPMs.
    
    Professionalism - be well organized, multi-task, handle your own time effectively, and work to deadlines-understand and effectively use key business systems and strong Excel and PowerPoint skills.
    
    Good communication - effective communication with colleagues to ensure successful teamwork. Able to explain our product offering compellingly to agency colleagues and clients. Tailoring our message to the audience to tell a conclusive story. Communicate clearly.
    
    Problem Solving - The candidate should have a strong sense of initiative and personal ownership and embody a work ethic with a "how can we make this happen" mindset. Solves problems with resilience and energy.
    
    About GroupM Digital:
    
    Working with our agencies, the team provides specialized media products & services and data & technology capabilities. It's a team of specialists in digital media, data, and technology working together to create the world's most advanced Intelligent Media capability.
    
    About INCA:
    
    INCA is GroupM's brand-safe influencer marketing solution. It enables brands to run content-driven campaigns through the widest possible network of trusted creators and influencers across and beyond social media platforms. A team of specialists in Influencer and content marketing deliver scaled influencer and content programs that reach consumers at their most engaged and deliver the outcomes brands most value.
    
    GroupM is the world's largest media buying agency holding company, which gives INCA direct access to many of the world's biggest brands and clients.
    
    In New York City, the base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

Keywords: GroupM North America, New York , Manager, Influencer, Executive , New York, New York