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Associate Director, Audience Analytics

Company: Omnicon Media Group
Location: New York
Posted on: January 27, 2023

Job Description:


As a leading global media network, Omnicom Media Group (OMG) sets itself apart with an agile, client-first approach that helps businesses thrive today and into the future. With more than 21,000 employees globally, OMG has the talent, expertise and clout to deliver unprecedented levels of innovation for our clients. The group is comprised of some of the world's most awarded agencies. From leadership to entry-level talent, we are a diverse mix of ages, genders, ethnicities, skill sets and backgrounds. This role will be on a highly visible team, fully dedicated to the success of our client, L'Oral.

For more than a century, L'Oral has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Their goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

The Associate Director of Audience Analytics will be instrumental in the implemention of audience strategy. This includes executing growth mapping for media planning, data strategy, audience insights creation and audience definition.


  • Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data platforms, aggregated and user level data)
  • Expertise in audience-based marketing and data-driven advertising
  • Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
  • Proven leadership ability and strong, impactful client relationship experience
  • Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
  • Great collaboration skills
  • Comfortable working in ambiguous situations
  • Passionate about driving change by adopting emerging technologies in the advertising space
  • 5 to 7 years of audience/data strategy experience in advertising, marketing or digital consulting
  • Knowledge of agency-side media campaign planning and activation

    • Collaborate with Strategy/Comms Planning and Planning on mapping growth audiences and ensure that they can be translated into actionable and addressable audiences,
    • Lead the creation of the audience strategy for acquisition, retention, diversification, etc.. to deliver growth
    • Create audience insights: market, and audience sizing, behavioral insights on personas, to refine the audience segmentation
    • Create the audience test & learn agenda in partnership with Planning, Investments and activation and Measurement teams
    • Identify and evaluate most relevant data sources within Omnicom's proprietary data platform and/or clients' data environment (survey, behavioral, purchase, location, etc...)
    • Identify data gaps and suggest improvements to data strategies
    • Update clients about industry trends that impact audience strategies (publisher data platforms, cookie deprecation, etc)
    • Champion audience-first solutions

      Compensation Range: $70,000 - $125,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.

      OMG is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

Keywords: Omnicon Media Group, New York , Associate Director, Audience Analytics, Executive , New York, New York

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