Marketing Campaign Manager
Company: Unispace
Location: New York
Posted on: January 27, 2023
Job Description:
Why you're here
As Marketing Campaign Manager, you'll be a core part of the
Unispace's Global Brand and Communications team within the broader
Marketing & Communications org, working closing with the Global
Head of Brand & Communications (based in New York) to increase
brand awareness and brand health in our key markets and segments,
and drive brand experience for our audience. You will also be
working with team members across Asia, ANZ, EMEA and North American
markets, partnering with regional marketing teams to help them get
the most out of their campaigns.
You will be responsible for---
- Planning and implementing compelling, creative campaigns and
brand experiences. This includes building out the brand narrative
that tells our audiences (potential recruits, current employees and
clients) what makes us so special.
- Building and executing paid and organic campaigns that build
awareness of our brand and global thought leadership content, drive
top of funnel demand, attracts and retains top talent, and turns
the head of industry folk most important to us.
- Managing and promoting our global sponsorship/partnerships with
major industry bodies (ISPE in life sciences and CoreNet in
commercial real estate), including event planning and
support.
- Hiring and managing our Communications Co-Op (based out of
Boston) placement, which runs every 6 months.
- Driving growth of our Instagram channel by coaching the co-op
on best practice, optimisation and reporting
- Maintaining and refreshing content on our digital channels -
website, LinkedIn Life page, social bios
- Partnering with our digital marketing lead to optimize our core
digital channels and get the most out of our digital agency to
improve SEO performance and global campaign performance (for brand
campaigns and global thought leadership)
You are skilled in---
- Campaign and communications planning, with the utmost attention
to detail
- Persuasive communications - strong visual literacy and writing
skills, you know how to persuade audiences to take action.
- Leading and engaging others, whether that's coaching an intern
or getting peers and senior stakeholders to partner with
you.
- Juggling multiple priorities and supporting team members in
different/remote locations from you.
- Storytelling - you know how to turn a few key messages into
short and long-form content and build our campaign messaging to
drive people to that collateral/asset.
You have experience---
- Planning and executing omni-channel campaigns (paid and
organic, particularly LinkedIn and Instagram)
- Managing external agencies, freelancers and
partnerships
- Developing playbooks/training to help upskill the wider team on
best practice campaigns and use of social media channels
Keywords: Unispace, New York , Marketing Campaign Manager, Executive , New York, New York
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