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Communications and Marketing Manager - Onsite

Company: Mount Sinai Medical Center
Location: New York
Posted on: March 20, 2023

Job Description:

Strength Through Diversity Ground breaking science.Advancing medicine.Healing made personal. Job Title: Communications and Marketing Manager - Onsite Job Summary Reporting to the Director of Marketing and Communications for Mount Sinai Beth Israel (MSBI), Mount Sinai Brooklyn (MSB), and New York Eye and Ear Infirmary of Mount Sinai (NYEE), the Communications & Marketing Manager is a key member of the department, who will work in partnership with the Hospital Marketing Team in developing and executing short and long term marketing and communications programs and campaigns for internal and external audience at MSB, MSBI, and NYEE. This is an onsite role, with the Communications & Marketing Manager splitting his/her time between MSB and the Downtown Campus (MSBI and NYEE). Duties and Responsibilities Mount Sinai Brooklyn (50%)

  • Serve as a proactive, hospital-focused resource for MSB. Gain an appreciation for and understanding of the history and culture of the Mount Sinai Health System (MSHS) and MSB by developing relationships with a diverse range of stakeholders at MSB and MSHS to better understand the culture and people at the hospital and the Health System.
  • Have integral understanding of MSHS brand to ensure programs and materials at MSB are compliant and consistent, supporting alignment with the brand.
  • In partnership with the Director, acquire an understanding of business needs and identify marketing and communications objectives and opportunities. Gain a deep understanding of the market, patient population, and competitive landscape in Brooklyn (including tracking competitive advertising and activities on social media, print, out of home, and events taking place in the Brooklyn market).
  • Work with the Director to develop integrated marketing and communications plans in order to meet organizational goals and objectives. Provide guidance, creative direction, and hands-on support to departments and staff at MSB in execution of projects (project management, writing, editing, vendor management, etc.).
  • Write, edit and distribute hospital-wide communications/announcements to MSB via available mediums, including global email, intranet, and mobile platform. Work in coordination with the System Director of Internal Communications and the Senior Director of Hospital Marketing to distribute any System-wide communications as necessary.
  • Coordinate with System teams, such as Press Office, Social Media, Digital, etc., and lend support as needed related to System wide communications.
  • Write, edit, and manage editorial projects as needed, in coordination with and support from System Departments. Develop, collect, and edit social media content, and manage channel updates on a regular basis. Oversees management of intranet for MSB.
  • Research and establish relationships with select community organizations. Lead planning and management of on-site and off-site events, as needed, working with MSB's Director for Community Relations and Director of Marketing. Manage and/or participate in community events in evenings or weekends as needed. Keep track of event activities and outcomes.
  • Work with Director of Marketing and Communications, Service Line Marketing Team, and central marketing and communications to develop and deliver campaigns for specific service lines housed at MSB in support of driving patient volume, revenue and brand recognition. Maintain promotional and collateral materials inventory.
  • Website management (content development, photography, production)
  • Assist Director in developing and submitting regular progress reports to assigned clinical and administrative leadership and System Senior Director of Hospital Marketing.
  • Serve as secondary Public Information Officer (PIO) for MSB Incident Management Team. Mount Sinai Beth Israel and NYEE (50%)
    • Assist Marketing Director and Sr. Marketing Manager with development of integrated marketing, PR, digital, web and advertising plans. Coordinates implementation of campaigns as directed.
    • Maintain promotional and collateral materials inventory
    • Track results from campaigns and marketing activities (including listening to calls generated by vanity numbers from campaigns and compiling reports)
    • Researches competitive products, niche markets and new business opportunities as requested
    • Support special projects, trade shows and employee events (planning, onsite support, etc)
    • Coordinate and assist with photo shoots as needed (awards, staff events, headshots, etc)
    • Development of collateral materials and signage (writing, design, production)
    • Write, edit and distribute hospital-wide communications/announcements to Downtown campus via available mediums, including global email, intranet, and mobile platform. Work in coordination with the System Director of Internal Communications and the Senior Director of Hospital Marketing to distribute any System-wide communications as necessary.
    • Website management (content development, photography, production)
    • Assist with video production (scripting, scheduling shoots, overseeing videography)
    • Manage Intranet updates and/or mobile platform updates
    • Other duties as assigned Other Responsibilities:
      • Develop high impact Power Point presentations, event tracking reports, competitive research reports and other presentation materials for various stakeholders at three sites.
      • Collaborate with the Hospital Marketing team, identifying opportunities for improvement, developing efficiencies and visibility strategies that can be adopted across all hospitals
      • Travel required throughout year for MSB, MSBI and NYEE events
      • Flexible hours to accommodate staffing of events, including evening hours and some weekends Support employee engagement efforts and all MSHS initiatives (IT, communications, branding, etc.) across campuses as needed Minimum Education Bachelor's Degree in Marketing, Communications, or related field. Minimum Related Experience
        • 4+ years' marketing communications experience working cross functionally across a large, complex environment with multiple internal and external stakeholders.
        • Experience in supporting the planning and tactical implementation of integrated marketing and communications programs and campaigns for internal and external audiences.
        • Experience in a healthcare setting preferred.
        • Must be a collaborative, strong communicator and listener with sensitivity to multiple styles and perspectives; able to build and foster strong relationships with diverse constituencies.
        • Ability to engage with senior leaders, physicians and other Hospital and System staff and leadership to direct and indirect team members to achieve objectives.
        • Strong project management skills necessary.
        • Proactive and results oriented with the ability to translate and move plans into action. Experience in photoshoot management, creative development and production of print and digital materials
        • Experience in community outreach and event planning preferred
        • Strong Power Point skills
        • Content development and management of social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.) General Skills
          • Dynamic presentation and communication skills (written and oral)
          • Effective at driving initiatives and getting programs off the ground in a complex, matrix organization
          • Exceptional organizational skills and attention to detail.
          • Demonstrates openness and experience with non-traditional approaches and innovative solutions to opportunities and challenges.
          • Confident decision maker with excellent presence; self-starter, high energy/drive and results oriented; combines scrappy, tenacious approach with a relentlessly positive attitude.
          • Perceptive, persuasive, energetic individual who can effect change in a dynamic environment while being flexible and adaptive. Comfortable with ambiguity.
          • Team Building skills
          • Must be able to consistently exercise sound judgment and possess strong skills in the areas of leadership, persuasion, negotiation, and people and fiscal management. Who We Are Over 42,000 employees strong, the mission of the Mount Sinai Health System is to provide compassionate patient care with seamless coordination and to advance medicine through unrivaled education, research, and outreach in the many diverse communities we serve. Formed in September 2013, The Mount Sinai Health System combines the excellence of the Icahn School of Medicine at Mount Sinai with seven premier hospitals, including Mount Sinai Beth Israel, Mount Sinai Brooklyn, The Mount Sinai Hospital, Mount Sinai Queens, Mount Sinai West (formerly Mount Sinai Roosevelt), Mount Sinai St. Luke's, and New York Eye and Ear Infirmary of Mount Sinai. The Mount Sinai Health System (MSHS) provides equal employment opportunity to all its employees and applicants for employment without unlawful discrimination on the basis of their actual or perceived race, creed, color, religion, national origin, sex, gender, gender expression, gender identity, age, disability, marital or parental status, sexual orientation, veteran, immigration, citizenship, or other protected status. EOE including Veterans and Disabled Compensation
            The Mount Sinai Health System (MSHS) provides a salary range to comply with the New York City Law on Salary Transparency in Job Advertisements.
            The salary range for the role is $79,720.00 - $119,580.00 Annually.
            Actual salaries depend on a variety of factors, including experience, education, and hospital need.
            The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

Keywords: Mount Sinai Medical Center, New York , Communications and Marketing Manager - Onsite, Executive , New York, New York

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