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Associate Director, Digital Activation (US)

Company: Journey Further
Location: New York
Posted on: March 20, 2023

Job Description:

About Journey Further
Journey Further is a Performance Brand agency, created by past agency leaders who believed there was a better way.
We have been recognised as the fastest growing agency in Europe (AdWeek) and were recently crowned the number one medium sized agency to work for (Campaign, 50-199 headcount). We are a values driven business and a place where our 180 people matter above all else.
We launched Journey Further in the US in June 2022. Having built the founding team, we are now searching for an ambitious Associate Director of Digital Activation to help drive our digital only, programmatic and addressable media activation.
About the role
When we started Journey Further (2017) our vision was to create the Clarity at Speed performance agency that could take on the biggest and most respected agencies (with a disruptive approach) and win. We had no team, no clients and no proof that our approach would work. It did.
To make the US expansion a success, we have gone back to that start-up mentality, making decisions similar to those we made when we founded Journey Further. Only this time we have the strength of our existing team, our clients and our reputation to accelerate growth.
Reporting to our US leadership team, directly into our Head of Paid Media, you will lead the Journey Further Paid Media strategy and execution. You'll work closely with our UK team to build out a Paid Media strategy that aligns to our proposition and values.
What you will do

  • Lead and adapt client paid search strategies to grow their PPC and Paid Social accounts
  • Leading the activation across Video, Display and Audio
  • Work directly with clients to help them understand how Paid Search performance and business data deliver strong results
  • Audit accounts, devise PPC strategies and pitch for new business
  • Test new ideas to drive account growth, reporting back to the team and your clients
  • Communicate detailed strategies, campaign plans and results with confidence
  • Meeting and maintaining a network of partners and providers to help deliver the best media plans possible for our clients
  • Collaborating with both internal and external creative teams to ensure all deliverables are to spec and make use of the platform/partner's capabilities
  • Negotiating with suppliers to achieve preferential rates for our clients
  • Always go the extra mile, surprising and delighting your clients
    • You have worked in an integrated agency across big paid media accounts - devising strategies and executing on those strategies
    • You have lots experience in winning pitches
    • You are an excellent communicator and can build relationships with clients
    • You have built relationships with suppliers
    • You are commercially minded
    • You love surprising and delighting clients
      Flexible but able to travel. Ideally commuting distance to New York.
      $110,000 - $130,000
      Diversity and Inclusion
      Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.
      We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.
      We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals. If something is important to you, it's important to us.
      If you have a particular need during the application process or during your time at Journey Further, please let us know.

Keywords: Journey Further, New York , Associate Director, Digital Activation (US), Executive , New York, New York

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