Director, Global Retail Innovation- Est-e Lauder

Company: The Est--e Lauder Companies Inc.
Location: New York
Posted on: March 20, 2023

Job Description:

Job Description Director, Global Retail Innovation- Est--e Lauder ( Job Number: 231259 ) Brand Job : Marketing Primary Location GM Building Schedule : Full-time Shift : 1st (Day) Shift Job Type : Standard Description PRINCIPAL OBJECTIVE: The Director, Global Retail Innovation, is responsible for leading the overall Retail Experience strategy for the brand including Retail strategy, Services and Special Projects. The Director will supervise the Senior Manager, Global Retail Experience to create best-in-class retail experiences to recruit, engage and convert consumers. KEY ROLES AND RESPONSIBILITIES: Retail strategy, In-store Experiences & Retail Marketing

• Work hand-in-hand with Executive Director to drive the evolution of the brand retail strategy, including conceptualization, creative briefing and communication of strategy to global and regional team.
• Drive collaboration with Store Design, VM and education to ensure close alignment and partnership on development of retail strategy.
• Oversee/develop the in-store Consumer Journey for new retail concepts and experiences; communicate journey and share strategy to Global Visual Merchandising team to bring concepts to life across multiple channels in the in-store environment.
• Communicate vision for all innovative in-store and omni-channel engagement elements including print and digital consumer-facing collateral, experiential technologies to enhance the experience.
• Develop and cascade strategy to cross-functional partners including Global Consumer Engagement, Social, and Online teams to ensure experience-related digital content is created and promoted via social and EL .com to push online traffic to brick-and-mortar retail.
• Partner with Global Education to align on frontline sales staff training needed to execute in-store experience with excellence.
• Liaise with Regional Brand Managers and Marketing teams across all regions to ensure programs meet regionally relevant needs and are delivered in accordance to regions' marketing calendars.
• Oversee Manager in conceptualization and execution of seasonal global retail experience customer takeaway offerings including project brief to Indirect Procurement, vendor selection, price negotiation, Creative design process and market order recapping.
• Manage seasonal delivery timelines: complete Asset Request/Grid requests, oversee Launch Book content and ensure on-time delivery of seasonal retail strategies in the Fragrance, Promo/HTM, and Experiential Retail categories
• Define experience KPI's, gather learnings and metrics from regions and affiliates to determine success and ways to improve In-store Experience & Retail Marketing - Services
  • Oversee the development, strategy, and execution of the always on Estee Lauder Beauty Services platform. Lead conceptualization, copy drafting, creative execution and distribution to regional partners. Align key stakeholders from all consumer journey touchpoints for roll-out and on-going seasonal updates.
  • Support Global Education in the management of the Cabine (Spa) program including managing in-store collateral to support the experience, advise on VM needs, etc.
  • Partner with Global Education to align on frontline sales staff training needed to execute in-store experience with excellence
  • Partner with Global Online to ensure consistency in online virtual service offering, creating a truly omni-channel services experience
  • Define experience KPI's, gather learnings and metrics from regions and affiliates to determine success and ways to improve In-store Experience & Retail Marketing - Experiential Retail & Special Projects
    • Lead experiential platform competitive research, conceptualization, and development and innovation with Vice President Retail Experience; provide guidance and direction to the Senior Manager, Retail Experience, in execution of specialized, experiential regionally-focused events and activations (e.g. Custom Blend Lip Lounge, Regional Pop Up Events, etc.)
    • Partner with Global Retail Experience category leads (including Technology Director), Corporate Innovation Team, Global Brand Quality, and IT Teams as necessary to bring experiential retail activations to life.
    • Partner with the Vice President to lead the retail experience strategy for Special Initiatives like Sustainability and Philanthropy
    • Act as the key Retail Experience liaison on the Flagship Freestanding Store of the Future strategy and execution; partner with agency, Global IT, Creative, VM, and Education to drive truly state-of-the-art and innovative retail solutions that drive discovery, engagement and conversion at point of sale.
    • Define experience KPI's, gather learnings and metrics from regions and affiliates to determine success and ways to improve Personnel Management and Coaching Coach, Mentor, and Develop Senior Manager - Fragrance category Retail Experience development, Makeup Artistry, and Experiential Platforms & Customization Qualifications Position Requirements:
      • College degree required, MBA-preferred, with minimum 8 years related consumer marketing and event experience, preferably in a global environment.
      • Experience in Beauty, previous Point of Sale retail experience or work within the retail industry a must.
      • Interest in retail innovation and desire to keep a pulse on the latest technologies across all industries.
      • Excellent writing, organizational & communication.
      • Assertive and confident in peer-to-peer and group meetings when communicating Point of View, delegating next steps, or briefing on upcoming projects and initiatives; comfortable presenting and speaking to all levels including senior brand team, President, and key stakeholders
      • Proactive problem-solver and out-of-the-box-thinker, while practicing good sense of judgement for independent-style leadership
      • Self-motivated to meet and exceed goals; drive efficiency in process, and innovate process to improve overall team function
      • Able to be completely self-sufficient, take initiative, seek insight and advice from multiple mentors; comfortable with little oversight on day to day work
      • Highly engaged, always contributing new ideas or supportive comments for team members
      • Able to prioritize, lead and manage multiple projects simultaneously in a fast-paced environment
      • Able to effectively collaborate and influence across groups at the global, regional, and local level
      • Proficiency in all Microsoft Office applications - Word, Excel, PowerPoint
      • Ability to Travel The anticipated base salary range for this position is $113,500 to $195,000. Exact salary depends on several
        factors such as experience, skills, education, and budget. Salary range may vary based on
        geographic location. In addition to base salary, this position is eligible for participation in a
        highly competitive bonus program with possibility for overachievement based on performance
        and company results as well as participation in the share incentive plan.
        In addition, The Est--e Lauder Companies offers a variety of benefits to eligible employees,
        including health insurance coverage, wellness and family support programs, life and disability
        insurance, retirement savings plans, paid leave programs, education-related programs, paid
        holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid
        for by the company We are an equal opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact USApplicantAccommodations@Estee.com.

Keywords: The Est--e Lauder Companies Inc., New York , Director, Global Retail Innovation- Est-e Lauder, Executive , New York, New York