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Growth Marketing Manager, Momofuku Goods

Company: Momofuku Group
Location: New York
Posted on: March 20, 2023

Job Description:

If you are a job seeker with a disability and require a reasonable accommodation to apply for one of our jobs, you will find the contact information to request the appropriate accommodation by visiting the following page:Established by chef and founder David Chang in 2004 with the opening of Momofuku Noodle Bar, Momofuku has grown to include restaurants in New York City, Washington D.C., Sydney, Toronto, Las Vegas, and Los Angeles; a casual chicken spot (Fuku); and a bakery (Milk Bar), established by award-winning pastry chef Christina Tosi. The restaurants have gained world-wide recognition for their innovative take on cuisine, while supporting local, sustainable and responsible farmers and food purveyors.The Momofuku Goods -Growth Marketing Manager will work closely with the Head of Growth & Ecommerce and the Marketing & Design teams along with external partners to lead customer acquisition efforts for Momofuku Goods. This role will be responsible for overseeing the strategy, design, and development of full-funnel digital marketing campaigns to accelerate Momofuku Goods' rapid growth.Compensation Band: - $110,000 - $130,000 per year Why Momofuku? -At Momofuku, we value our team members and make it a priority to offer competitive compensation packages that encourage longevity with the company and long-term growth. We offer competitive pay and a comprehensive benefits package, including vision/dental/medical, 401k, paid time off, flexible spending account, employee assistance program, and dining discounts, plus more after required wait periods. We encourage our team members to grow and learn, and offer many opportunities for personal and career development.Responsibilities Acquisition / Performance Marketing

  • Develop and manage full-funnel digital prospecting and remarketing campaigns across channels including, but not limited to, Meta and Google SEM
  • Manage budget allocation and media buying to optimize for CAC and LTV
  • Work with internal and external content/design partners to develop high-performing creative content for these campaigns
  • Own testing process for new paid media channels to continue scaling customer acquisition while maintaining efficiency
  • Own paid acquisition customer journey including working with internal and external design/development partners to develop site experiences (e.g. landing pages) that will improve acquisition efficiency Analytics and Reporting
    • Develop and analyze all campaigns for reporting and ROI optimization objectives
    • Create dashboards to inform performance of media and ecommerce channels to extract insights and inform decisions for the broader Momofuku Goods team
    • Conduct customer and competitor research to inform basis for acquisition campaigns
    • Develop/maintain an attribution model to understand efficiency of our media spend across channelsRequired Qualifications
      • Minimum 2 years of experience in a performance marketing or digital acquisition marketing role
      • Experience in Meta and Google SEM ads, other performance marketing channels (YouTube, TikTok, etc.) a plus
      • Highly analytical and good knowledge of Analytics tools (ex: Google Analytics, UTM tracking, GTM)
      • Ability to integrate digital campaigns with offline and social media
      • Excellent communications skillsPreferred Qualifications
        • 2+ years of experience in a performance marketing or digital acquisition marketing role
        • Experience managing other performance marketing channels (YouTube, TikTok, etc.) beyond Meta / Google
        • Knowledge of additional digital marketing tools (e.g. Klaviyo, HotJar, A/B testing platforms)
        • Experience managing digital campaigns to drive brick & mortar objectives in the CPG industry
        • A proven track record of dependability, a continuous focus on learning and development, and a history of consistently and successfully fulfilling all role responsibilitiesPhysical Demands
          • The physical demands for this position are seeing, hearing, speaking, reaching, frequently lifting up to 25 pounds, occasionally lifting up to 50 pounds, sitting, standing, for 4 to 8 hours, bending, and moving intermittently during working hours. These physical requirements may be accomplished with or without reasonable accommodations.Momofuku reserves the right to add or delete duties and responsibilities at the discretion of Momofuku or its managers. This job description is intended to describe the general level of work being performed. It is not intended to be all-inclusive.Momofuku is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity or expression), pregnancy, childbirth or related medical conditions, sexual orientation, marital status, domestic violence, sexual violence or stalking victim status, ancestry, national origin, alienage or citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, or other protected status.

Keywords: Momofuku Group, New York , Growth Marketing Manager, Momofuku Goods, Executive , New York, New York

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