Brand/Product Manager (Expert)-Marketing & Business Ex.-MKT-CH-US

Company: PDS Tech, Inc.
Location: Whippany
Posted on: March 20, 2023

Job Description:

PDS Tech, Inc. is seeking Brand/Product Manager (Expert)-Marketing & Business Ex.-MKT-CH-USDEPARTMENT/TEAM DESCRIPTION:

• Identified talent would work within the US Cough Cold Commercial team and in-particular the Afrin/Coricidin brand team within Bayer Consumer Health.
• While reporting to US Marketing Director Cough Cold, the identified manager would leverage an inter-disciplinary extended team of highly motivated cross functionals to help drive assigned brands, including a Global Cough Cold team.
• The open role will also have 1 dedicated Associate Brand Manager to support him/her.POSITION SUMMARY:
  • Looking for an experienced brand marketer to manage the commercial brand operations for Afrin & Coricidin brands, innovation of the Afrin brand as well as the development of assigned ABM.POSITION DUTIES & RESPONSIBILITIES:
    • Inspire Teams: ensure engagement and excitement of cross-functional teams for the direction & opportunity of assigned brands.
    • Sales Forecasting: help develop retail sales projections as well as working with demand planning teams to inform shipment forecasts for assigned brands.
    • Brand Strategy: in partnership with Director Cough Cold must be a leading voice on how to drive brand looking ahead.
    • Communication Development: partner with Global Cough Cold Brand team, agency partners & media teams to recommend future communication direction.
    • Media Planning - In partnership with media team identify best media plan for H2 2023 and beyond.
    • Sales Strategy - partner and influence trade marketing team to influence 4P execution of assigned brands at retail.
    • Innovation Development - ready for launch 2024 innovations, including concept writing as well as continue progression of 2025 projects in partnership with Global Cough Cold team. REQUIREMENTS/PREFERENCES:
      • Completion of BS/BA with 5 years' experience. and or MBA, with preferred marketing concentration.Skill & Competency Requirements:
        • 5+ years of brand marketing experience, preferably in consumer health space
        • Knowledge on communication development & media planning.
        • Keen understanding & comfort with complex data - how to interpret scan data is a must so are PNL and budgeting reports.
        • Experience in strategy development or year planning process
        • Strong project management and problem-solving skills.Preferences:
          • Direct field sales experiencePDS Tech, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status. Founded in 1977, PDS Tech, Inc. is one of the nation's premier specialty staffing firms with 31 offices nationwide. We offer a full range of benefits including:
            • Health insurance
            • Paid holidays
            • Weekly payroll
            • Immediate 401(k) eligibility
            • Completion Bonuses
            • Training
            • Please note availability of benefits may vary by position PDS specializes in Engineering and IT arenas including Aerospace, Defense, Electronics, Telecommunications, Automotive, and Energy just to name a few. Our reputation, track record, and years of continuous growth reflect the commitment to quality that our employees and clients experience first-hand. To find out more about PDS, please visit PDS pays for referrals!

Keywords: PDS Tech, Inc., New York , Brand/Product Manager (Expert)-Marketing & Business Ex.-MKT-CH-US, Executive , Whippany, New York