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Sr. Manager of Pricing & Promotions

Company: Sinclair Broadcast Group
Location: New York
Posted on: March 20, 2023

Job Description:

Bally Sports' mission is to build a transformative, participatory sports platform anchored by the most exclusive and relevant live professional games that provide fans a year-round opportunity to engage with content and communities they are most passionate about.

We're looking for an experienced Sr. Manager of Pricing & Promotions who will guide and execute the go-to-market strategy for all pricing, packaging, and promotional offers across the Bally Sports+ product portfolio. The ideal candidate will have excellent cross-functional skills as they'll work closely with the Marketing, Partnerships, and Product teams to build and execute plan, pricing, and promotional strategies to ensure Bally Sports+ surpasses its subscriber and revenue goals. This role will require both a strategic and creative thinker who is passionate about identifying new and transformative ways to package and sell Bally Sports+.


  • Develop a pricing, packaging, and promotional offers roadmap that optimizes subscribers, revenue, and long-term enterprise value
  • Own and provide market intelligence that will influence future plan, pricing, and offers strategy
  • Work cross-functionally with the Marketing and Partnerships teams to build offers specifically designed for all regions, teams, partners, Bally Sports+ marketing tentpoles, and customer lifecycle
  • Lead the go-to-market for all Bally Sports+ promotional offers, pricing, and plan changes to ensure flawless execution across all departments and channels
  • Act as the primary business stakeholder with Product & Mar-Tech teams to define requirements and provide direction to build out necessary functionality to implement and merchandise any pricing & promotional initiatives
  • Work closely with Data Analytics and Finance teams to analyze business decisions and communicate and align on anticipated subscriber and P&L impacts from pricing, promotions, and packaging recommendations

    • 6+ years in pricing strategy, product marketing, or growth roles at a direct-to-consumer, digital subscription, or e-commerce company
    • Experience building go-to-market strategies from the ground up with a track record of showing exponential YOY growth
    • Solid understanding of the SVOD and transactional digital video business to build a multi-year packaging and promotional roadmap
    • Excellent verbal and written communication skills. Ability to present complex data, influence others and build relationships at all levels of seniority
    • MBA preferred

      Desired Characteristics:
      • A passion for sports
      • Results-orientated and performance-driven
      • Strong interpersonal and relationship management skills
      • Self-starter that thrives in a fast-paced and changing environment

        Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

        The base salary compensation range for this role is $160,000 to $175,000. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

        About Us

        Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere! We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team!

        About the Team

        The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.

Keywords: Sinclair Broadcast Group, New York , Sr. Manager of Pricing & Promotions, Executive , New York, New York

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