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Activation Manager, Programmatic

Company: Media by Mother
Location: New York
Posted on: March 20, 2023

Job Description:

CONTEXTMedia by Mother is an independent entity within the Mother family. We are doing to the media industry what Mother did to the creative industry; redefining what good looks like. Not just the work but most importantly how we turn up as people and what our culture says about us.
Our buying modelWe have an activation model that works a little like us being an in-house agency for media buying. For all of our clients to date, we have either set up media buying accounts under their name, or we are utilizing buying accounts that are pre-existing. -We have broken down the functions of activation between our team in New York and our team in India. The latter handles all rote and repeatable tasks. -Our New York team handle any platform strategy, optimization decisions, audience builds and are overall responsible for performance.In all cases, our role is to ensure activation inputs are connected to the strategy, to steward the buy and we take responsibility for optimization recommendations and analytics.
How We View The Role -The Manager position is a crucial role in the strength of our team and the success of our clients. -Within this role you'll be responsible for the ownership of your clients' programmatic media strategy and oversee its implementation and day to day execution. The primary responsibilities of the role include the management of the programmatic team and engaging with respective digital agency counterparts, clients, and external partners. The Manager is also expected to be a kick-ass programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory and audience strategy. -
Your experience -You need extensive knowledge of the programmatic landscape and would ideally have a certification in DV360, The Trade Desk and other market-leading DSP platforms. -You have actively managed or are managing a billing and reconciliation process. -You have partnered with activation resources to ensure programmatic, search, and social are working in sync to deliver and reach the client's business goals. You have worked with off-shore resources and can help coach them through buying and implementing programmatic campaign best practices. -You have experience working with a variety of DSPs and can provide insight into which programmatic partner is best for a client. -You have experience working through QA and campaign setup, can manage and oversee daily pacing, develop optimization strategies with our Analytics team, and work with finance to deliver completed billing and reconciliation.In addition, you have demonstrated the following skills:

  • Highly organized
  • Process-driven
  • A curious and data-driven thinker -
  • Strong written communication skills
  • High degrees of collaboration
    Specific Qualifications
    • 3+ Years of relevant career experience, with 3+ years' experience trading programmatic campaigns at an agency, brand, DSP or Ad Network strongly preferred.
      • Experience in developing campaign analytics or other quantitative, data-driven analysis.
        • Practical understanding of media attribution and modeling techniques.
          • Literate in media performance optimization principles and comfortable setting KPIs across programmatic platforms. -
            • Understanding of tagging and AdOps methodologies. -
              • Ability to explain complex ideas to people with different backgrounds.
                • Willingness to learn and lead how we as an agency explore new media environments and offerings.
                  • Strong problem-solving and independent decision-making abilities are a must.
                    • Oversee adherence to media activation best practices. -
                      • Strong, and growing knowledge, of the programmatic landscape

Keywords: Media by Mother, New York , Activation Manager, Programmatic, Executive , New York, New York

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