Art Director Creative New York, NY Req ID: 9094

Company: VMLY&R
Location: New York
Posted on: March 20, 2023

Job Description:

About Us: VMLY&RVMLY&R COMMERCE is WPP's newest end-to-end Creative Commerce Company. Built on the commerce expertise of Geometry and scaled through VMLY&R's connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people. Living CommerceTMis our proprietary approach and platform that guides how we work. By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a network of 13,000 specialists across 80 countries, everywhere life intersects with commerce - this is end-to-end.We're committed to building a united global network of creators and thinkers, regardless of their age, race, skin color, religion, disability, sexual orientation, gender identity or expression. With over 12,000 employees across the globe, our influence is made stronger by applying our collective experiences to tell stories that not only sell products and experiences, but also guarantee positive representations of all communities.Our unique culture is rooted in a great deal of care for you and your success. Above all else, we are committed to strengthening your experience by ensuring your inner potential continues to be discovered.We also offer about a dozen employee resource groups (ERGs) that allow you to tap into your personal identities, interests and passions. Our ERGs celebrate ethnic diversity, life as a working parent or caregiver, neurodiversity, the LGBTQ+ community, wellbeing, and more. Regardless of your interests, there is no shortage of opportunities to get involved, so tap into our global network and find where you can make your ideas come to life.Where you shineArt Director develops and executes creative marketing ideas to solve client challenges. Focuses on the visual side of the creative product, including design, layout, type, photography, color and overall visual esthetics. Collaborates primarily with a copywriter to generate ideas and create concepts and visual designs that are on strategy, on brand and achieve client objectives. What your success will look like

• Attend project kick-off meetings with senior creative team members, account, strategy, and project management
• Take notes based on creative brief discussed
• Ask clarifying questions to understand the assignment and any specific creative requests
• Confirm role on the project
• Participate in creative brainstorms
• Provide input on concepting the ideas based on knowledge of current trends, pop culture, and current and past design themes
• Bring own original ideas to the meeting and share with team
• Build upon other participants' ideas
• Constructively critique ideas discussed
• Partner with a copywriter to design and create agreed upon concept per brainstorm meeting
• Create designs based on strategy, target audience, brand, brand guidelines and retailer
• Design logos and sketch out ideas or layouts
• Search for photos to be used in the design
• Identify the correct font and imagery that works best with the idea
• Understand usage rights of purchased items, such as stock photography and fonts
• Use color appropriately to facilitate the idea or direct the eye
• Work within the industry standards and follow company procedures and protocol
• Present work to the senior creative team members
• Further explore and/or revise concept per creative lead's direction
• Interpret feedback and adjust design accordingly
• Ensure the design is on strategy
• Prepare and package files for transfer to the next phase (i.e. transitioning a file to the studio)
• Follow specified guidelines to store files properly
• Ensure files are properly labeled and placed in the correct folder on corresponding server
• Mentor junior art directors and/or interns
• Enter time reports at minimum once a week and expense reports within 10 days of incurred expense
• Handle other duties as assigned by supervisorWho you are and what you bring
  • Bachelor's degree in advertising, design or relevant field
  • 2-5 years of experience as an art director, preferably in an agency or in-house creative department
  • Proficient in Adobe Create Suite applications
  • Basic understanding of advertising and marketing principles
  • Functional knowledge of typography, layout and design principles
  • Knowledge of current trends, pop culture, current and past design themes
  • Able to communicate clearly, thoroughly and succinctly both verbally and in writing; can clearly articulate an idea and the reason(s) behind a specific creative direction
  • Able to accept constructive feedback and apply in work
  • Current knowledge and understanding of where and how people interact with media, including at home, on the go, while shopping, mobile, broadcast, print, event, etc.
  • Collaborates well with others, demonstrated by partnering with other creatives to successfully brainstorm and concept ideas
  • Anticipates potential problems and obstacles to project success, communicates concerns and develops solutions
  • Proactively seeks out additional projects during lull periodsOur Benefits As the world leader in communications services, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep them and their families healthy and happy today and tomorrow.
  • Corporate gift matching program
  • Paid time off for volunteering
  • Paidparental leave
  • Ranked No. 1 in advertising for our adoption assistance program
  • Corporate discounts
  • VMLY&R Diversity, Equity, and Inclusion (DEI) team, which guides, celebrates, and promotes cultural literacy; increases employee engagement; recruits and retains a diverse workforce; and builds internal opportunities for people to learn and grow.The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. VMLY&R is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal.

Keywords: VMLY&R, New York , Art Director Creative New York, NY Req ID: 9094, Executive , New York, New York