Director Marketing Automation - Marketo Certification Essential Requirement Sales & Marketing -[...]

Company: Medius AB
Location: New York
Posted on: March 20, 2023

Job Description:

Director Marketing Automation - Marketo Certification Essential Requirement Fast Growing Business with a great vision, Fantastic Marketing Team, Autonomy, Collaborative and Meritocratic work culture, Supportive Leadership, Excellent Package and Growth OpportunitiesAbout MediusMedius is a leading global provider of accounts payable automation and integrated spend management solutions, helping mid-market organizations improve process efficiency, save money, and get greater financial control. The Medius spend management suite includes solutions for strategic sourcing, contract management, procurement, accounts payable automation and supplier management.With Swedish roots Medius is a global technology company. Operating in 9 countries and from 12 office locations Medius is a rapidly growing high tech SaaS company, enabling organizations to cut costs and gain control in Spend Management - Source to Pay, Source to Contract, Procure to Pay and Accounts Payable (AP) with integrating SaaS, AI and Cloud Technology to ERP and Financial Systems.What ties us together at Medius is our work culture, determination to succeed and our values. At Medius you will find colleagues with great enthusiasm, the drive, creativity, high energy and a meritocratic environment across all organisations of our company, globally.Seeking candidates inMountain Time, Mid West State (closer to West coast)The Director, Marketing Automation position will support the global marketing organization for Medius. The role will manage the strategic, technical, and operational components of all areas of Marketing Automation (MA) within the company. The ideal candidate has strong technical skills with knowledge of marketing automation, CRM and reporting best practices within the area of Marketing and Marketing Operations. Additionally, this candidate will have extensive experience with funnel management, customer journey frameworks, predictive lead scoring, advanced nurture programs, database management, data privacy management, MA administration, and marketing campaign execution.This role supports all areas of Marketing including brand, field, digital, content, and partner and their respective database, process, and technology initiatives, and is responsible for unlocking potential within our marketing operations for better resource allocation and process optimization.As a member of the Marketing Operations and Analytics team, the Director, Marketing Automation is integral to the success of Medius' ability to effectively scale our core marketing processes and systems to build an efficient revenue engine. This person will work closely with executive leadership to communicate performance of our MA system and its impact to the business. Additionally, this role will be partnering with cross-functional teams to align on priorities within the overall Medius tech stack. This role reports to the VP, Marketing Operations & Analytics within the Global Marketing organization.Key Responsibilities:

• Ownership of our Marketing Automation (MA) platform including roadmap, strategy, execution, and administration.
• Resource allocation through both internal and external resources
• Design and management of the operational functions within MA, examples include:
  • Scoring frameworks & programs
  • Lifecycle frameworks & programs
  • Preference center
  • Lead Source program
  • Privacy Compliance & "Opt In" programs
  • List segmentations
  • Database management and quality governance
  • Management of the marketing functions within MA, examples include:
    • Plan, build, QA, and send email programs & campaigns for all marketing functions
    • Cross-functional prioritization of emails
    • Manage all Campaign Execution Requests
    • Form integrations
    • List uploads
    • Template creation and maintenance
    • Campaign tracking, naming conventions, and data governance
    • Marketing Automation administration & technical support
      • General administrative oversight, user management & permissions, webhook integrations, field management, technology integrations, etc.
      • Marketing Automation Innovations and Best Practices
        • Introduce and implement MA best practices to continually optimize our MA instance and increase productivity and system efficiency.
        • Marketing Enablement - Create, maintain and consolidate enablement materials for new hire onboarding, skill development, and ongoing governance
        • Partner with Marketing team to build development and priority roadmap
        • Partner with Cross-functional teams to evaluate technology and process change impactWhat You Bring to the TableWe have a preference for a candidate to be based in Mountain,Pacific Time or Mid West state (closer to West Coast). NOT suitable for applicants in The EastCoast.Education, Experience & Training required:
          • MARKETO Certification Required
            
          • 10+ years of marketing experience
          • 6+ years of experience with Marketing Automation
          • Experience of taking complete ownership , managing resources, building from thescratch managing large scale projects, with ability to take it to the next level and seeing it through to the end.
          • Experience of Cross Functional Change Management within MarketingAutomation
          • Direct experience in relevant business systems such as Marketing Automation and CRM platforms a must
          • Strong understanding of how data work flows push/update within CRM and marketing automation platforms.
          • Experience in customer funnel design and operations
          • Experience building and maintaining predictive lead scoring methodologies
          • Experience in nurture strategy and technical implementation
          • Experience with data normalization and database governance
          • Bachelor's Degree or higher in business, technology, or marketing
          • Ability to pass a background check.Preferred qualifications:
            • Prior experience in high-growth B2B SaaS company
            • High level of project management and organizational skills
            • Ability to think in the abstract, and understand the intricacies of a complex system
            • Experience with integration of marketing technologies related to marketing attribution, lead routing, predictive lead scoring, etc.
            • Strong track record of cross-functional collaboration and solutioning Department Sales & Marketing Locations New York Remote status Fully Remote Employment type Full-time Benefits Excellent Basic Salary+ Benefits package- 20days PTO, 401k Matched, Health, Vision, Dental The most important thing to our organization is our employees - and we really mean it.Worldwide workforce, top talentMedius is a global business, with hubs in some of world's major cities. We employ those that ooze our values, so you'll learn from the brightest minds.Great culture that's synonymous with our valuesWe surveyed our employees and they told us we've got a fantastic value-led culture. Free snacks don't cut it. Instead, meet people you'll love to work with and for (sidebar, we do offer free snacks!)Leadership that inspires youOur leadership team is carefully selected from some of the leading minds in spend management and experts from their respective disciplines. They'll encourage and inspire you to be better at your job. But the best thing is, even our CEO is just an email away if you've got something you want to share.You can even apply to be a mentor for one of our executives in our reversed mentorship program!Join Medius, further your career and meet great people!Join a company with fast growth and a progressive and competitive product roadmap. We truly invest in the future. Medius is founded on trust and openness Trust is one of the most important values at Medius. We're not the busy-body micro-manager types. Instead, we trust you, implicitly, to get the job done. We're also a very open organization. If there's something bothering you, don't sit in silence, let us know - we're here to help and we want your feedback. About Medius Medius links invoice capture, processing, and payment to replace the worry and wondering of managing AP with calm and confidence. Medius goes far beyond basic automation by using artificial intelligence to do most of the work - so invoices get coded, approved and paid; customers get to go home and rest easy; and businesses can trust budgets and forecasts.
              
              For more information, please visit medius.com . Director Marketing Automation - Marketo Certification Essential Requirement Fast Growing Business with a great vision, Fantastic Marketing Team, Autonomy, Collaborative and Meritocratic work culture, Supportive Leadership, Excellent Package and Growth Opportunities

Keywords: Medius AB, New York , Director Marketing Automation - Marketo Certification Essential Requirement Sales & Marketing -[...], Executive , New York, New York