Group Brand Planning Director

Company: Shepardson Stern & Kaminsky
Location: New York
Posted on: May 28, 2023

Job Description:

WHO WE ARE -SS+K is a full service marketing & communications agency that combines the rigor of political strategy and the power of creativity to help brands navigate, create, and lead meaningful change. For nearly 30 years, we've worked with both disruptors and the disrupted- from big brands like Microsoft, Delta, Paramount, Mount Sinai Health System, and Iceland tourism, to challengers like Airbnb, WhatsApp, and Lyft. And our commitment to change has led us to create essential campaigns for organizations like Bill & Melinda Gates Foundation, Girls Who Code, Lebron James' More Than a Vote, and Presidents Barack Obama and Joe Biden. SS+K is part of the M&C Saatchi Group, a global marketing & communications network. -+ + + + + + + + + + + + + -ROLE Planning Director / Group Planning Director -DEPARTMENT Strategy -REPORTS TO Managing Director, Strategy -SUPERVISES Senior Strategists / Associate Strategists -TYPE Full-Time Exempt -RESPONSIBILITIES -This role will serve as the most senior brand planning, consumer, and cultural insights lead in the cross-functional strategy group. The role will be responsible for both leading strategy on high profile client engagements, as well as helping to enhance brand planning skills of the wider strategy team. This role will partner closely with the Creative Director to lead a strategically driven creative process from initial client briefing to final activation. -Within that remit you will be responsible for: ---- Lead strategy & planning for multiple clients and/or new business opportunities. Partner with the account director in a client-facing leadership capacity, assess the strategy needs of the client engagement, and complete the strategic deliverables required to progress the business. ---- Partner with the Creative Director on developing powerful and effective creative work for clients. Turn strategic insights into inspiring creative briefs, and work closely with creative teams throughout the creative development process to bring these briefs to life through creative expressions. ---- Drive primary and secondary research to generate consumer, brand and cultural insights. Identify and engage 3rd party research vendors for qualitative and quantitative research. Turn research into compelling strategic recommendations ---- Guide the development of communications plans for creative campaigns. Coordinate with other strategists and media teams as needed to develop tactical channel plans and measurement recommendations.--- Champion human and cultural insights for the SS+K. Help cultivate proprietary insights products for earned media opportunities and to generate new client interests. ---- Mentor up and coming brand strategists. Teach members of the strategy group the foundational skills needed for developing sharp insights, powerful briefs, brand development, and other key deliverables. Help educate junior account and creative team members on how to best collaborate with the Strategy team. -QUALIFICATIONS ---- 10+ years in a brand strategy role(s) for agencies and/or brands ---- 5+ years as lead strategist on pieces of business ---- Expert in qualitative and quantitative research ---- Expert in brand development and creative development ---- Excellent writing, presentation, and communication skills ---- A curious observer of people and culture ---- A great listener and consensus finder ---- Organized, detail-oriented, resourceful, and inquisitive ---- A self-starting multi-tasker that can handle the pressure of several assignments at once -BENEFITS -We value our teams and are committed to their success! We offer a competitive salary, a comprehensive employer subsidized benefits package which includes group medical, dental and vision coverage, Health Savings Account, 401k retirement plan with annual company match, gym reimbursement, commuter benefits and cellular phone allowance, generous paid time off and employee volunteer day to encourage social responsibility giving time to the non-profit, community service or charity of your choice. -SS+K is an Equal Opportunity Employer and shall treat all applicants for employment equally based upon job-related qualifications and without regard to race, color, age, sexual orientation, gender identity, genetics, marital status, military or veteran status, national origin, disability, religion, or any other characteristic protected by law. - -Shepardson, Stern & Kaminsky is part of the M&C Saatchi Global Network of agencies committed to a diverse and inclusive workforce. http://mcsaatchi.com/diversity/Powered by JazzHR

Keywords: Shepardson Stern & Kaminsky, New York , Group Brand Planning Director, Executive , New York, New York