Group Brand Planning Director
Company: Shepardson Stern & Kaminsky
Location: New York
Posted on: May 28, 2023
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Job Description:
WHO WE ARE -SS+K is a full service marketing & communications
agency that combines the rigor of political strategy and the power
of creativity to help brands navigate, create, and lead meaningful
change. For nearly 30 years, we've worked with both disruptors and
the disrupted- from big brands like Microsoft, Delta, Paramount,
Mount Sinai Health System, and Iceland tourism, to challengers like
Airbnb, WhatsApp, and Lyft. And our commitment to change has led us
to create essential campaigns for organizations like Bill & Melinda
Gates Foundation, Girls Who Code, Lebron James' More Than a Vote,
and Presidents Barack Obama and Joe Biden. SS+K is part of the
M&C Saatchi Group, a global marketing & communications network.
-+ + + + + + + + + + + + + -ROLE Planning Director / Group Planning
Director -DEPARTMENT Strategy -REPORTS TO Managing Director,
Strategy -SUPERVISES Senior Strategists / Associate Strategists
-TYPE Full-Time Exempt -RESPONSIBILITIES -This role will serve as
the most senior brand planning, consumer, and cultural insights
lead in the cross-functional strategy group. The role will be
responsible for both leading strategy on high profile client
engagements, as well as helping to enhance brand planning skills of
the wider strategy team. This role will partner closely with the
Creative Director to lead a strategically driven creative process
from initial client briefing to final activation. -Within that
remit you will be responsible for: ---- Lead strategy & planning
for multiple clients and/or new business opportunities. Partner
with the account director in a client-facing leadership capacity,
assess the strategy needs of the client engagement, and complete
the strategic deliverables required to progress the business. ----
Partner with the Creative Director on developing powerful and
effective creative work for clients. Turn strategic insights into
inspiring creative briefs, and work closely with creative teams
throughout the creative development process to bring these briefs
to life through creative expressions. ---- Drive primary and
secondary research to generate consumer, brand and cultural
insights. Identify and engage 3rd party research vendors for
qualitative and quantitative research. Turn research into
compelling strategic recommendations ---- Guide the development of
communications plans for creative campaigns. Coordinate with other
strategists and media teams as needed to develop tactical channel
plans and measurement recommendations.--- Champion human and
cultural insights for the SS+K. Help cultivate proprietary insights
products for earned media opportunities and to generate new client
interests. ---- Mentor up and coming brand strategists. Teach
members of the strategy group the foundational skills needed for
developing sharp insights, powerful briefs, brand development, and
other key deliverables. Help educate junior account and creative
team members on how to best collaborate with the Strategy team.
-QUALIFICATIONS ---- 10+ years in a brand strategy role(s) for
agencies and/or brands ---- 5+ years as lead strategist on pieces
of business ---- Expert in qualitative and quantitative research
---- Expert in brand development and creative development ----
Excellent writing, presentation, and communication skills ---- A
curious observer of people and culture ---- A great listener and
consensus finder ---- Organized, detail-oriented, resourceful, and
inquisitive ---- A self-starting multi-tasker that can handle the
pressure of several assignments at once -BENEFITS -We value our
teams and are committed to their success! We offer a competitive
salary, a comprehensive employer subsidized benefits package which
includes group medical, dental and vision coverage, Health Savings
Account, 401k retirement plan with annual company match, gym
reimbursement, commuter benefits and cellular phone allowance,
generous paid time off and employee volunteer day to encourage
social responsibility giving time to the non-profit, community
service or charity of your choice. -SS+K is an Equal Opportunity
Employer and shall treat all applicants for employment equally
based upon job-related qualifications and without regard to race,
color, age, sexual orientation, gender identity, genetics, marital
status, military or veteran status, national origin, disability,
religion, or any other characteristic protected by law. -
-Shepardson, Stern & Kaminsky is part of the M&C Saatchi Global
Network of agencies committed to a diverse and inclusive workforce.
http://mcsaatchi.com/diversity/Powered by JazzHR
Keywords: Shepardson Stern & Kaminsky, New York , Group Brand Planning Director, Executive , New York, New York
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