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Associate Director Global Marketing

Company: BD (Becton, Dickinson and Company)
Location: Franklin Lakes
Posted on: May 28, 2023

Job Description:

**Job Description Summary**
**Job Description**
**We are the makers of possible**
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and its no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which youll be supported to learn, grow and become your best self. Become a maker of possible with us.
Come work for the Maryland Tech Councils Life Sciences Company of the Year 2023! Our leadership has a vision driven by innovationinnovations that start with our associates in Maryland and are helping patients around the world.
This role will lead the overall global marketing function for Specimen Acquisition, a $850M+ Global Platform. The primary emphasis of the job function is to develop & execute the global strategy for the Platforms largest product portfolio (wingsets) while supporting the other global marketing manager for the other product portfolios (needles, devices, and ABG).
The incumbent will be accountable for providing critical input into new product development, innovation strategy, portfolio management, including portfolio strategy, developing, and executing marketing plans, P&L management and developing marketing competencies within the worldwide and regional teams (across all product portfolios).
The role reports to the Specimen Acquisition Platform Leader. The role establishes and maintains a strong competitive position through the identification of market opportunities, geographic portfolio expansion, creation of new claims, building evidence generation plan, and development/execution of portfolio optimization strategies.
+ Together with the Platform Leader, sets direction for short- and medium-term strategy development (incl. ASR). Accountable for executing marketing activities to ensure the achievement of expectations related to short- and medium-term strategy development.
+ Develops and presents the Annual Global Marketing Plan and aligns with regional product marketing plans to ensure the achievement of financial/budget expectations and product line strategies.
+ Contributes significantly to the development of innovation roadmap, encompassing new products, line extensions and new product claims. Establishes global launch plans for both new products and line extensions.
+ Supports PDT, PLM, quality and compliance programs for the wingset product portfolio.
+ Establishes performance standards for marketing team members by coaching, mentoring and providing ongoing direction, training and development to other team members.
+ As a functional leader and member of cross-functional teams is accountable for the achievement of key business goals (KDGs and KPIs) and financial goals.
+ For the wingset portfolio in particular:
o Responsible for monthly demand forecasts and quarterly financial forecasts.
o Responsible for global pricing strategy to achieve market share objectives within relevant profitability bounds (margin expansion goals).
o Ensures effective handling of all global quality & product supply issues
o Supporting long-term portfolio strategy, identifies growth opportunities and potential concepts.
+ Establishes, implements, and maintains "best practices" in brand marketing and new product development.
+ Compliance with all local, state, federal and BD safety regulations/policies/procedures.
+ Track record of achievement in delivering large and/or multiple projects and influencing business outcomes.
+ Strategic thinker with demonstrated ability to develop and implement marketing and product strategies, convert these into tactical marketing plans, and deliver results.
+ Knowledge of clinical and/or laboratory market environment preferred
+ Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.
+ Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
+ Excellent presentation and communication skills for a wide variety of audiences.
+ Excellent interpersonal skills, and ability to develop strong relationships with not only internal stakeholders, but also externally with key opinion leaders, customers, advisory boards, functional partners and potential or existing business partners.
+ Strong leadership skills with an ability to set a vision, lead change and to motivate others even with having no direct supervisory responsibility. Speaks up when important information or questions must be raised and acts when issues must be addressed.
+ Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others without authority.
+ Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
+ Flexibility to travel globally to regions and customer sites up to 25% of the time.
+ Demonstrated ability to use analytics and market facts to develop business strategies and deliver results
+ Strong financial and analytical background
+ Bachelors degree in a life science or business is strongly preferred
+ MBA strongly preferred
+ Suggested minimum of 8 years of strategic marketing and business management experience, ideally with 3 years from the medical device/diagnostics industry.
+ Upstream, long-term strategy development as well as downstream daily P&L management required.
+ Direct supervision of professional associates
+ The associate must have strong knowledge in the following areas:
o Brand Strategy
o Global Product Management
o Product & portfolio Management
o Business & Financial Acumen
o Commercial Excellence
o Marketing Communications
o Marketing Planning & Execution
For certain roles at BD, employment is contingent upon the Companys receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BDs Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
**Why Join Us?**
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. Its also a place where we help each other be great, we do whats right, we hold each other accountable, and learn and improve every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. And through the organizations investment in BD University, you will continually level up your tech skills and expertise.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, youll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
**Primary Work Location**
USA NJ - Franklin Lakes
**Additional Locations**
**Work Shift**
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Keywords: BD (Becton, Dickinson and Company), New York , Associate Director Global Marketing, Executive , Franklin Lakes, New York

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