Senior Marketing Manager

Company: Bank of New York Mellon
Location: New York
Posted on: September 19, 2023

Job Description:

Overview

Bring your ideas. Make history.
BNY Mellon offers an exciting array of future-forward careers at the intersection of business, finance, and technology. We are one of the world's top asset management and banking firms that manages trillions of dollars in assets, custody and/or administration. Known as the "bank of banks" - 97% of the world's top banks work with us as we lead and serve our customers into the new era of digital.

With over 238 years of rich history and industry firsts, BNY Mellon has been built upon our proven ability to evolve, lead, and drive new ideas at every turn. Today, we're approximately 50,000 employees across 35 countries with a culture that empowers you to grow, take risks, experiment and be yourself. This is what #LifeAtBNYMellon is all about.

About BNY Mellon Investment Management:

BNY Mellon Investment Management is a leading investment manager, with $1.8 trillion* in assets under management as of December 31, 2022. Through an investor-first approach, the firm brings to clients the best of both worlds: specialist expertise from seven specialist investment managers offering solutions across every major asset class, backed by the strength, stability, and global presence of BNY Mellon.

BNY Mellon Investment Management is a division of BNY Mellon, which has $44.3 trillion in assets under custody and/or administration as of December 31, 2022. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon . com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.

We're seeking a future team member for the role of Senior Marketing Manager to join our Investment Management Distribution team. This role is located in NYC, ans is a HYBRID role, with a minimum of 3 days in the office per week.

In this role, you'll make an impact in the following ways:

• Being part of a team focused on our BNY Mellon Investment Management brand, this position will collaborate with the various teams throughout our North American distribution team to create and deliver campaign communications along with additional omni channel field marketing initiatives.
• Leads the planning and execution for a primary marketing function in support of the firm's key strategic initiatives through Strategic Accounts Tier I clients as well as various other channels. Supports North America business goals in addition to day-to-day support of brand awareness, client acquisition, and employee engagement. Applies exceptional writing and communications skills.
• Establishes collaborative relationships with multiple business stakeholders and external partners to align activities to key strategic objectives.
• Develops and manages annual planning process and results reporting to primary business stakeholders. Influences necessary resources. Involves others in decision making to secure buy in. Actively seeks input to make timely and well informed decisions. Considers all relevant factors and develops organic growth sale support initiatives.
• Subject matter expert. Active participation within organization and industry-hosted events. Studies the competition and communicates across business unit and with clients.
• Ensures standard operating procedures and policies are being adheres. Challenges the status quo to raise standards and common practices. Encourages diverse thinking to promote and nurture innovation.
• Promotes a sense of urgency and establishes individual accountability supporting functional or business initiatives. Persists in accomplishing objectives despite obstacles.
• Has dotted line reports, provides guidance to less experienced staff. Leads projects to include delegating appropriate activities to junior staff and monitoring quality and completion.
• Develops, monitors, and optimizes budgets. Manages financial resources (e.g., budgets for campaigns and Tier I firm marketing, expenses, etc.).
  To be successful in this role, we're seeking the following:
  
  • Bachelor's degree or the equivalent combination of education and work experience required.
  • 10+ years of investment/asset management experience.
    
    BNY Mellon assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $90,500 and $185,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNYM total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.
    This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.
    
    #LI-HYBRID
    
    Employer Description:
    
    For over 230 years, the people of BNY Mellon have been at the forefront of finance, expanding the financial markets while supporting investors throughout the investment lifecycle. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments and safeguards nearly one-fifth of the world's financial assets. BNY Mellon remains one of the safest, most trusted and admired companies. Every day our employees make their mark by helping clients better manage and service their financial assets around the world. Whether providing financial services for institutions, corporations or individual investors, clients count on the people of BNY Mellon across time zones and in 35 countries and more than 100 markets. It's the collective ambition, innovative thinking and exceptionally focused client service paired with a commitment to doing what is right that continues to set us apart. Make your mark: bnymellon.com/careers.
    
    EEO Statement:
    
    BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans. Our ambition is to build the best global team - one that is representative and inclusive of the diverse talent, clients and communities we work with and serve - and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.

Keywords: Bank of New York Mellon, New York , Senior Marketing Manager, Executive , New York, New York