Director of Sales
Company: Graduate Roosevelt Island
Location: New York
Posted on: September 19, 2023
Highgate is a leading real estate investment and hospitality
management company widely recognized as an innovator in the
industry. Highgate is the dominant player in major U.S. gateway
cities including New York, Boston, Miami, San Francisco and
Honolulu, with a growing Caribbean and Latin America footprint. The
hospitality forward company provides expert guidance through all
stages of the property cycle, from planning and development through
recapitalization or disposition. Highgate has a proven record of
developing its diverse portfolio of bespoke lifestyle hotel brands,
legacy brands, and independent hotels and resorts with contemporary
programming and digital acumen. The company utilizes
industry-leading revenue management tools that efficiently identify
and predict evolving market dynamics to drive outperformance and
maximize asset value. With an executive team consisting of some of
the most experienced hotel management leaders, the company is a
trusted partner for top ownership groups and major hotel brands.
Highgate maintains corporate offices in New York, Chicago, Dallas,
London, Miami, and Seattle. www.highgate.com .
Graduate Roosevelt Island is part of the Graduate Hotels collection
located on the Cornell Tech Campus on Roosevelt Island, serving as
the island's first hotel and marking the brand's debut in New York
City. Architecturally designed by internationally renowned design
firm, Sn--hetta, and interior design from Graduate Hotels' in-house
team, the hotel blends Old School and New Age, taking inspiration
from both the rich history of Roosevelt Island and the future of
technology that the Cornell campus embodies. The futuristic,
fashionable and the functional meld to create a space that's
bright, open and always interesting. The crown jewel of the
property is the Panorama Room, the stunning 168-seat rooftop bar
and lounge designed by James Beard Foundation Award-winning design
firm, Parts and Labor Design, this venue evokes a sense of
cinematic drama inspired by futurism creating a true destination
for fashion-forward elegance in an intimate space all set against
unobstructed city views.
The Director of Sales & Marketing is responsible for leading the
Sales and Catering Events Team, while driving top line revenue
strategy for traditional sales related segments to include group,
volume transient & catering. The individual is additionally
responsible for staying ahead of market trends, market share
movement and ongoing competitive hotel analysis, while directing
the property sales teams (rooms & catering) to insure budgeted
revenues are met or exceeded. The Director of Sales & Marketing is
also responsible for developing and implementing a marketing
communications plan designed to achieve the desired positioning for
the hotel, as well as managing the sales and marketing budget that
supports revenue attainment.
- Responsible for leading & driving top line revenue for
traditional sales segments to include group, volume transient &
- Meet company quarterly Sales
- Assesses & reacts to market trends, market share & the
competitive hotel environment.
- Develops and implements a marketing communications plan designed
to achieve the desired positioning of the hotel, as well as manage
the sales & marketing budget that supports all initiatives.
- Act as the hotel's voice of the customer and communicate key
issues/concerns at all levels of the organization.
- Fluent in reading/assimilating/using Smith Travel Research data,
financial P&L, mix of sales, forecasting, group pace/position &
a wide array of traditional hotel reporting.
- Ability to understand and communicate market trends, demand
generators, supply/demand and economic factors affecting hotel
- Conduct comprehensive competitive set reviews, SWOT analysis &
keep tabs on new supply.
- Understand GEO source & ability to develop a plan to penetrate
the primary markets.
- Develop/implement key segment strategy & managing key accounts
(both existing & target).
- Design effective sales deployment schemes & market
- Develop sales goals designed to achieve budget & market share
- Manage group pace measurement and set sales production goals.
- Manage sales activity & travel schedule.
Keywords: Graduate Roosevelt Island, New York , Director of Sales, Executive , New York, New York
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