Associate Director of Marketing

Company: Mediabistro
Location: New York
Posted on: September 21, 2023

Job Description:

Department: Communications and MarketingCampus: University Center - Brookville, New YorkDate Posted: 12/16/2022AssociateDirector of Marketing Basic Function andScope of Responsibilities:The Associate Director of Marketing reports tothe Director of Marketing and Brand Management. The Associate Director of Marketing, in closepartnership with the Director of Marketing and Brand Management, will managethe creation, implementation, and tracking of multi-channel direct marketingand campaigns (including email, direct mail, digital, and other channels)targeting a variety of constituents, but most importantly prospective students.These campaigns aim to increase application and enrollment. This role will alsohave the opportunity to expand our digital footprint, including the use of paidsocial advertising, digital ads, and earned and paid media.Specific Responsibilities :Assist with the messagecreation, production calendar, testing of messaging, campaign execution,results analysis, and reporting for all email communications sent through theuniversity's CRMExecute digital and printmarketing campaigns targeted towards prospective students for individualacademic programs as well as university initiativesParticipate in short andlong-term strategic planning providing analysis of data for trends, areas to improve,and resourcesUtilize reports, data pulls,spreadsheets, and other database tools to track the overall ROI of marketingeffortsExpand the currentdigital/social advertising footprintOther duties as assigned bythe Director of Marketing and Brand ManagementMinimumQualifications:A bachelor's degree in a related fieldFour years of related experiencePreferredQualificationsPreferred experience in marketing andcommunications, higher education a plusExperience developing and deployingweb, social, email, and print contentExperiencewith website development and maintenance, information architecture, emailservice providers, content management systems, and HTMLWorkingknowledge of paid social media and Google analyticsComfortableworking in a complex, multi-divisional, results-oriented, fast environmentAbilityto meet deadlines, establish priorities, set objectives, and achieve goalsStrongorganizational skills and sound judgment around prioritizing many and sometimescompeting obligationsOutstandinginterpersonal skills with the ability to listen and respond appropriatelyExcellentcomputer skills and ability to learn new technologies as neededAbilityto work independently as well as on a teamLongIsland University is an Affirmative Action /Equal Opportunity EmployerApply Now If you need assistance applying for any of these positions, please emailliu-employment@liu.edu .LIU is an equal opportunity employer. LIU is committed to extending equal opportunity in employment to all qualified candidates who can contribute to the diversity and excellence of our academic community. LIU encourages applications from all qualified individuals without regard to race, color, religion, genetic information, sexual orientation, gender and/or gender identity or expression, marital or parental status, national origin, ethnicity, citizenship status, veteran or military status, age, disability or any other basis protected by applicable local, state or federal laws. Hiring is contingent on eligibility to work in the United States.

Keywords: Mediabistro, New York , Associate Director of Marketing, Executive , New York, New York