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Brand Manager

Company: The Vita Coco Company
Location: New York
Posted on: November 20, 2023

Job Description:

The Vita Coco company is hiring for a Brand Manager who is a motivated self-starter, detail-oriented person, who thrives in a dynamic and fast-paced environment. They are a collaborative and flexible team player with a strong desire to make an impact at this growing organization. They have exceptional communication & time management skills, along with a keen attention to detail.
In this role, the Brand Manager will work closely with the Brand, Growth, and Sales teams. Responsibilities will include creating & implementing commercial brand strategy & being the brand lead cross-functionally on all Vita Coco Coconut Juice programs. The candidate must think both strategically & tactically, seamlessly, and effectively partnering with internal and external stakeholders.
This role is based out of ourNYC HQ reporting to the Senior Brand Manager. The role requires up to 20% travel. We currently have a 3-day-per-week in-office requirement, to work from our Manhattan office.
Main Responsibilities:

  • Brand Management
    • Understand consumer insights, brand & business growth levers, and 360 marketing
    • Lead cohesive campaigns, providing direction to other marketing teams on brand strategy
    • Commercial Strategy
    • Develop strategic, conceptual, creative, and executional retail & shopper programs
    • Work on elevating & optimizing trade marketing tactics, retailer integration, and conversion
      • Partnerships & Experiential Marketing
        • Work collaboratively with external partners & understand how to bring partnerships to life
        • Oversee different field marketing activities from sampling to consumer events
          • 4-6 years of Brand Management experience, with experience on brand(s) with a large multicultural consumer base Mandatory
          • Knowledge of the CPG industry and beverage experience preferred
          • Experience managing others - this role will manage a brand specialist
          • Experience with trade & commercial marketing, partnerships & experiential marketing
          • Strong business acumen, able to understand & develop a brand P&L
          • Highly organized, detail-oriented, self-motivated, and strategic thinker who is eager to build a strong brand
            At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $100,000-$120,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

            The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

Keywords: The Vita Coco Company, New York , Brand Manager, Executive , New York, New York

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