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Manager, Marketing

Company: Revlon
Location: New York
Posted on: May 15, 2024

Job Description:

Description

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio-which consists of some of the world's most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances-is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Regular Reporting/ Duties

MSR - Dollars & Units

Category Sales Analysis

Pricing Analysis

General - Gather information required to comply with US reporting procedures and provide information required by the Sr. Director, Marketing

Main Responsibilities:

Develop and execute annual marketing plan activities, including local media strategy/ plans for a given brand within a category, responsible for ensuring successful implementation of the plan working with cross-functional team.

Prepare marketing plans for specific products/categories in conjunction with the Senior Manager, US Marketing

Work cross-functionally to coordinate the many processes necessary to develop, implement, and execute an effective digital & social media strategy.

Including all phases of digital marketing (paid, social, earned media).

Participate in crafting a social communications strategy.

Track effectiveness and ROI of digital marketing campaigns.

In close cooperation with Sales and Customer Marketing function, identify trade needs/ opportunities; develop pricing and distribution strategies in line with trade promotions.

Including preparing presentations for meetings such as cycle and strategy meetings with large customers

Analyze the potential of the launch of new products, making recommendations based on sales and profit analysis.

Make recommendations for range rationalization partner with Demand Planning and Global Marketing teams on analysis.

Work with team to manage Marketing budgets and Brand P&L for specific products/categories.

Manages the ongoing activities day to day in the areas of advertising development and production within the NA Region

Develop advertising briefs as required for specific products/categories.

Brief the Creative/ Merchandising Department on POS requirements, and follow-up as required in order to meet given timelines and budgets.

Lead business analysis and reporting for assigned brand(s) with emphasis on utilizing data to drive action.

Lead category/promotion via ongoing analysis: consumer insights, category dynamics and competitive knowledge.

Qualifications:

5+ years relevant work experience in marketing or brand management.

BS degree in Communications, Business or Marketing, or related degrees

Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs

Ability to innovate, develop and execute against all product initiatives. Must be a self-starter.

Knowledge of, advertising and sales and their marketability, sales and expense budgets, inventory, profit and loss

Knowledge of market trends and consumer preferences, company products goals and objectives.

Strong knowledge of digital and social media landscape and channels, including influencer networks.

Working knowledge of SEM, SEO, SMM

Nielsen, Excel, PowerPoint.

Knowledge of administration and project management skills.

Experience in color cosmetics and/or beauty and/or personal care categories a plus

Marketing plan management experience.

The base pay range for this position in New York City is $105,000 and $120,000/year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Revlon, New York , Manager, Marketing, Executive , New York, New York

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