Programmatic Director, Strategy & Activation

Company: Active International
Location: New York
Posted on: May 23, 2025

Job Description:

OverviewNote: This position is Hybrid to NYCThe Director of Programmatic manages and leads our programmatic strategy and execution practice. The role acts as the subject matter expert leading programmatic advertising cross-departmentally, via senior leadership, and external partners and clients. In addition, the Programmatic Director role entails heavy expertise and focus on AMS's programmatic offering.The successful candidate brings well-rounded experience to oversee and grow the programmatic team. Candidate will be experienced in both programmatic planning and hands on execution, working strategically with other media subject matter experts to drive omni channel plans for account success. The ideal candidate has a self-starter mentality, with the ability to identify supporting factors to drive programmatic to scalable success, driving adoption of programmatic models across Involved & Active through advocacy, training, and client management.ResponsibilitiesSTRATEGIC PLANNING

• Strategic responsibility for leading and growing programmatic function aligned to overall company goals.
• Refine programmatic strategy and coach programmatic team members, as a key pillar of our platform, supporting digital media initiatives.
• Analyze, evaluate, and recommend market data/insights and technology providers to support programmatic advertising opportunities.
• Liaise and (re-)contract with technology providers, publishers and agency partners.
• Identify and spearhead strategic growth areas for specific accounts to increase account performance while increasing gross profit for programmatic services.COMMERCIAL
  • Identify, perfect and support internal transformation measures to grow our programmatic advertising structure and processes.
  • Educate and upskill team members, including other media departments, client management, and sales managers.
  • Participate in senior management meetings as it relates to the creation of overall company initiatives, new ideas & solutions that support the leadership & day-to-day programmatic initiatives and operations.TEAM
    • Coach direct reports and promote self-development to support growth and progression; nurturing and identifying individual strengths.
    • Manage team's alignment with company policies & procedures, partnering with VP and HR as required.
    • Conduct regular one-on-ones and provide real time feedback to promote team growth
    • Develop and streamline individual staffing growth plans in order to retain and scale team to meet evolving business needs.
    • Develop programmatic media plans in a timely manner ensuring goals are fit to objective, clearly documented and reviewed regularly.
    • Ensure team conducts thorough regular QA and campaign optimizations.
    • Direct and delegate tasks accordingly with urgency and careful assessment of business and team needs.
    • Continually monitor team and provide regular status to VP, Digital Media on account performance and team health.GENERAL
      • Partner with peers to develop and own understanding of barter, partnerships and mediums.
        • Working alongside peers and cross-departments to plan strategies and coordinate efforts to increase ability to achieve our goals.
        • Participate in department & company meetings, educating from a programmatic perspective, and encouraging inclusion in plans and offer thought leadership.
        • Identify and implement improvements to company practices, and workflows as it pertains to team and related responsibilities.Supervisory Responsibilities:This role will manage 3 programmatic specialists and 2 programmatic supervisors.Unfortunately, we are unable to sponsor or take over sponsorship of an employment Visa at this time.The salary range for this role is $120,000 - $150,000. The successful candidate's salary will depend on the actual ranges of current employees in the subject position, market considerations, budgetary considerations, geography, as well as the candidate's skill set, level of experience, and qualifications. AMS offers a very competitive benefits package inclusive of medical coverage, dental, vision, disability, 401k, paid time off, community engagement opportunities, great colleagues, and great learning opportunities.Qualifications
          • Minimum of 7+ years of media agency experience in hands on programmatic advertising, required.
          • Minimum of 2+ years of people management experience, preferably managing 3-5 or more reports.
          • Strong team building expertise required.
          • Required ability to inspire, motivate, mentor and coach peers and programmatic team.
          • Experience with project management, excellent interpersonal, verbal, written communication and presentation skills, required.
          • Must be a subject matter expert across channels and tactics, DOOH, CTV/OOT, Video, Display, Native, Streaming Audio, Retail and others.
          • Bachelor's degree preferred or equivalent work experience required.
          • Must demonstrate experience in account and campaign management, developing and presenting media recommendations, measurement, including insights.
          • Proven experience in media planning strategy, activation and hands-on campaign management, required.
          • Ability to demonstrate in-depth understanding of the technical landscape of digital advertising, required.
          • Hands-on experience with building and optimizing campaigns in DSP's (TTD and DV360 experience required).
          • Strong focus on data, optimization and targeting, providing solutions that are unique to drive business KPI's.
          • Experience in providing subject matter expert POV to programmatic advancements or changes in the digital ecosphere, required.
          • Ability to lead projects autonomously from start to finish, working with internal and external teams to make decisions and maintain forward momentum, required.
          • Essential to have superb cross collaboration skills, interagency and outside as well as managing up.TravelLimited travel for client or industry/conference events, up to 10% of the time.
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Keywords: Active International, New York , Programmatic Director, Strategy & Activation, Executive , New York, New York