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Director of Media Relations

Company: Golin
Location: New York
Posted on: January 13, 2018

Job Description:

Do you check the headlines on your newsfeed before you---ve had even a

sip of your morning coffee? Do you love working at the speed of real-time to

spot and influence trends before they become news? Do you love gaming and

consumer technology?

This position is in New York City but works with a large talented team

with coworkers in Los Angeles and San Francisco!

Golin is hiring a digital-savvy PR Media Relations Director to drive

national media strategy and execution that keeps our clients relevant with top

media and influencers. You---ll build strong media and influencer relationships

and always be on the lookout for opportunities in the lifestyle media space for a blue

chip Consumer Electronic / Entertainment client that lead to coverage. You---ll transform product announcements, seasonal

promotions, corporate milestones and data into compelling stories and craft

interesting content that goes beyond the press release. You---ll develop innovative strategies to break

through the noise and get our clients and their stories in front of the most

important journalists and influencers. You---ll engage with media and influencers

across a variety of channels, including social media, email and, yes, even a

phone call or two. This work will support key campaigns throughout the year,

but also an always on mentality to find relevant national media opportunities

and build key media relationships.

If

you haven---t met Golin, we---re a global PR and digital agency reinventing our industry. Every.

Single. Day. Yet we still make time to

create award-winning client work and have fun while we---re doing it. Our CEO

describes us as, ---the nice guys who will kick your @$$--- and we---re happy to have

earned that reputation thanks to a dynamic team, strong clients and an

obsession with shaking up the status quo. It may be clich-- to say, but we

actually do live by the mantra of ---work hard, play hard,--- offering unlimited paid time off (yes, you heard that right),

enhanced family care, ridiculously good health and wellness benefits and the ability

to work from anywhere one day a week.

Each day will be dynamic and full of strategic decisions, constantly

changing priorities and creative discovery.

What you will do:




  • Pitch stories to the media (primarily in lifestyle/mainstream

    media space) to obtain top-tier earned media coverage for our clients
  • Have a deep knowledge and understanding of the lifestyle

    media landscape to effectively strategize and manage outreach
  • Identify, pitch and follow-up with traditional (national

    broadcast and print) and online media opportunities
  • Develop and maintain relationships with producers,

    reporters, bloggers and other contributors
  • Draft media relations materials, including news releases,

    pitch letters, fact sheets and other content for pitches, reports and proposals
  • Lead others in developing, executing and delivering

    effective earned media campaigns
  • Work with account teams to develop strategic earned media

    plans for clients focusing on kids and parents outreach
  • Book and schedule press tours/desk side briefings with

    reporters, producers and contributors/influencers
  • Supervise the production of weekly, monthly and quarterly

    earned media reports
  • Ensure the team maintains updated traditional media and

    blogger lists
  • Monitor client industry, competition

    and coverage; develop actionable strategies from learnings
  • Prepare media updates for client

    meetings and conference calls
  • Attend client and internal team meetings


    What you will have:




    • 10 years of consumer lifestyle media

      relations experience
    • Experience securing national coverage

      in both traditional media (newspapers, magazines, TV) and online media (including

      bloggers) a must
    • Experience with national television

      guest booking and segment development
    • Client management and account

      leadership experience
    • Solid creative writing and

      communication skills with the ability to develop news/story angles and pitches
    • Proactive, creative thinker and

      dynamic team player who is results-driven and works well under pressure
    • Leadership skills/experience and the

      ability to motivate others
    • Knowledge of and passion for gaming/consumer

      tech and lifestyle broadcast influencers and contributors a plus
    • Proficiency in Microsoft Office

      Suite, and media monitoring, tracking and reporting tools such as Cision,

      Critical Mention, Burrelle---s, Factiva, CARMA, etc.


      Golin is proud to be an Equal

      Opportunity/Affirmative Action employer. Golin recruits qualified applicants

      without regard to race, color, religion, gender, age, ethnic or national

      origin, protected veteran status, physical or mental disability, sexual

      orientation, gender identity, marital status or citizenship status.

      Keywords: Golin, New York, Director of Media Relations, Executive, New York, New York

      Click here to apply!

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