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Public Relations Account Manager

Company: Highwire Public Relations, Inc.
Location: New York
Posted on: January 14, 2018

Job Description:

Account Manager Description

Primary Responsibilities:

Highwire Public Relations is a leading technology public relations agency based in San Francisco with offices in New York City, Chicago and Boston. We work with a wide range of clients across cloud technology, enterprise security, financial services technology (fin-tech) and healthcare as well as consumer products and services. Highwire was named Technology Agency of the Year by The Holmes Report and is consistently ranked as one of the Best Places To Work in PR by PR News. Collaboration, curiosity and passion underpin everything we do. We look for people with big ideas, strong opinions and the energy to bring them to life.

We---re looking for a visionary, creative type with 5+ years of experience growing teams and delighting clients. As an Account Manager, you will lead 3 to 4 teams doing everything from developing high-level strategy with clients to making magic happen with media, influencers and social media. Rock-solid writing skills, an in-depth knowledge of the technology industry and proficiency with all things digital and social are a must. We also take pride in our passionate and contemporary standard, so you should have a track record of leading edge thinking to develop programs that have a meaningful and relevant business impact. And, we love and adore our staff at all levels so we---re looking for someone to inspire and energize their teams and take Highwire Public Relations to new heights. A technology background and established relationships with consumer tech media is preferred.

Essential Functions of the Account Manager:

Media/Influencer Relations




  • Strong relationships particularly with business, broadcast and influencer media and ability to direct staff to develop the same

  • Strong grasp and creative use of social media channels to engage and support efforts

  • Ongoing engagement of media for the agency (e.g. blog Q&A, lunch talks, etc.)

  • Experience measuring the ROI of communications activities

  • Experience with social media influencer engagement, content campaigns, and media coverage amplification


    Client Service/Management




    • Ability to manage PR Programs from kick off through achieving goals

    • Ability to set aggressive but achievable goals based on generating news and ongoing coverage

    • Exceptional client management skills and deep personal investment in client success

    • Ability to manage through periods of change or challenge

    • Ability to think clearly and project confidence amid crisis situations or in the face of strong competition

    • Day to day contact for clients

    • Develop budget and team priority allocations and identify opportunities to increase budget

    • Lead media training sessions with clients including developing key messages and all follow up from session


      Writing Proficiencies




      • Ability to generate a plan for a campaign or an entire PR program

      • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memoranda and general team correspondence; also responsible for their production and assembly

      • Professional, articulate and timely client communication

      • Development of consistent, creative, successful pitches


        Agency Operations




        • Maintain 2-3 direct reports, assist in development of goals for reports, deliver annual reviews and quarterly check ins

        • Participation in new business process including proactively identifying new targets, research and presenting at pitch

        • Identify, attend and encourage others to attend networking events

        • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example

        • Support teams and manage up and down

        • Responsible use of flexible work policies

        • Uses Highwire social channels; writes for Highwire blog

        • Mentor junior staff to elevate development


          Self Development




          • Proactively set up quarterly goals with principal; track against goals and demonstrate growth

          • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals

          • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion

          • Identify areas for self-improvement and bring suggestions and solutions to management

          • Consistently hit deadlines or give enough notice if you won---t

          • Attends regular networking events


            Highwire Perks Include:




            • Competitive salary

            • Merit-based bonuses and promotions

            • Excellent vacation policy including office closure between Christmas and New Years

            • 401K Match

            • Full medical and dental benefits

            • Commuter Benefits

            • Monthly peer to peer recognition and $50 gift certificate to store of your choice

            • Quarterly Highwire fun event --- Thanksgiving is our favorite holiday

            • Extremely supportive, nurturing environment with many opportunities for professional development and growth


              The duties of the Account Manager delineated above will vary depending on the needs of each specific account, and in no way states or implies that these are the only duties to be performed by this employee. He or she will be required to follow any other instructions and to perform any other duties requested by his or her supervisors. Relocation assistance options available for candidates wanting to move to San Francisco

              If you are the breakout Account Manager candidate we seek, please send a cover letter and resume.

              Keywords: Highwire Public Relations, Inc., New York, Public Relations Account Manager, Executive, New York, New York

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