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Marketing Manager, Retention & Loyalty

Company: The Red Door Salon & Spa
Location: New York
Posted on: February 15, 2018

Job Description:

We---re looking for a brilliant, top-notch, and uber analytical Marketing Manager of Retention & Loyalty to lead The Red Door---s CRM strategy. You will be charged with driving revenue through strategic lifecycle and cross sell campaigns and programs across our existing guest database. You---ll own and manage our guest database, testing and optimizing guest retention and frequency through channels such as email and SMS. You will also help spearhead the launch of a membership program and V.I.P program in 2018. Finally, you will own marketing analytics for our major campaigns---CAC, LTV, ROI, and lift. If you---re data driven, love tracking and measuring results, and long for a high-responsibility marketing role where you---re allowed to be creative as well as analytical, this is the opportunity for you!

Responsibilities:


  • Email Strategy > Increase customer retention and conversion via email marketing campaigns
  • Email Scheduling > Project and campaign calendar management.

  • SMS Strategy & Schedule:



  • KPI Tracking > Channel and campaign measurement
  • Marketing Analytics & CRM Database > Strategic analytics
  • This is how you help the broader team understand what---s working, where the opportunities are. You own the guest Lifetime Value and Customer Insights and behaviors of our business!
  • Strategic Development Responsibility: Membership & V.I.P Initiatives > Drive increased frequency and spend of existing guests.

    Required experience and expertise:


    • Bachelor---s Degree
    • 2+ years email marketing experience
    • Innate understanding of A/B testing including planning, executing, and analyzing results
    • Demonstrated analytical skills as used to measure comparative results and performance drivers.
    • Excellent verbal and written skills with strong project management skills.
    • Reporting and analytics, you are an excel nerd.
    • Willing to travel from time to time.
    • Authorization to work in the United States

      Soft Skills:


      • Grace: You are self-aware with stellar networking and communication skills, with the ability to build and maintain positive, product working relationships both internally and externally.
      • Organized: Exceptional organizational skills and attention to detail
      • Hustle: A solutions driven mindset with a ---yes, that---s doable--- and get-stuff-done approach; you have no problem doing the gritty work that comes along with the higher-level thinking
      • Results-oriented: takes pride in hitting measurable, numerical goals. Able to set clear goals and evaluate results.
      • Entrepreneurial DNA and a ---no fear--- perspective,
      • Self-Starter: Initiate tasks and perform duties with confidence and without direction; ability to multi-task and prioritize in a fast-paced environment
      • Data-driven decision mentality and sound business judgment through strong analytical thinking
      • A love of technology and all it can do to make our business processes hyper-efficient


        Apply Now!

        Keywords: The Red Door Salon & Spa, New York, Marketing Manager, Retention & Loyalty, Executive, New York, New York

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