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Marketing Director

Company: Moody's
Location: New York
Posted on: March 12, 2018

Job Description:

Moody's Analytics Emerging Business Unit (EBU) is looking for an entrepreneurial marketing expert to help us launch a number of new and innovative products and to help develop Moody's Analytics innovation brand. The EBU is an innovation focused team at Moody's Analytics working on fostering an entrepreneurial culture at MA, adoption of new technologies and tools and working with the Fintech community to bring new products and concepts to the MA product portfolio. The Role / Responsibilities:

  • Develops marketing strategy for the Emerging Business Unit.
  • Designs and executes a large volume of marketing programs.
  • Has expertise using social media (linked in and twitter), press releases and press outreach to develop maximum buzz about a new product or service for the minimum cost.
  • Has experience developing a community (or communities) of customers who can help guide our product development and new product initiatives.
  • Has Fintech experience ideally with a start-up.
  • Helps the team identify speaking opportunities that will help build our innovation brand and promote the work we are doing.
  • Collaborate with other EBU team members to develop go-to-market strategies for all of our products and services:
    • Define target market and segments
    • Identify best sources for prospecting in these markets and segments
    • Develop effective positioning
    • Create compelling messaging
    • Launch new product/service releases
    • Produce messaging that addresses our client's highest and most complex business challenges
    • Execute client/prospect-facing marketing strategies with excellence in all channels (e.g. web, search, advertising, email, social media, collateral, events, webinars, public relations, etc.), leveraging other Moody's Analytics marketing teams' expertise as needed
    • Develop and show an awareness of thought leadership that expands company's opportunities and supports a complex sales process; maximize the impact of thought leadership content by incorporating it into key marketing campaigns
    • Measure effectiveness of the above marketing programs and create a continuous improvement cycle by leveraging learnings in future programs Department: Emerging Business Unit Qualifications:
      • Requires at least 5 years of experience in marketing B2B financial services or enterprise software with a period of time in a start-up or fintech firm.
      • Independent, innovative and creative thinker who can bring new ideas and perspectives to our team.
      • Demonstrated accountability for results.
      • Exceptional written and verbal communication skills, with strong attention to detail.
      • Proven ability to manage multiple projects simultaneously, delivering each on time and on budget.
      • Track record of taking initiative and driving projects through to completion in a complex organization.
      • Superb people skills with a proven track record of success interacting with colleagues in cross-functional teams.
      • Metrics-oriented and customer-oriented mindset
      • Experience using and Marketo to manage complex, integrated marketing campaigns and produce meaningful results reporting.
      • Experience managing, coaching, mentoring direct reports.
      • BA/BS graduate with strong academic record, MBA preferred. Moody's is an essential component of the global capital markets, providing credit ratings, research, tools and analysis that contribute to transparent and integrated financial markets. Moody's Corporation (NYSE: MCO) is the parent company of Moody's Investors Service, which provides credit ratings and research covering debt instruments and securities, and Moody's Analytics, which offers leading-edge software, advisory services and research for credit and economic analysis and financial risk management. The Corporation, which reported revenue of $3.6 billion in 2016, employs approximately 10,700 people worldwide and maintains a presence in 36 countries. Further information is available at . Moody's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, gender, age, religion, national origin, citizen status, marital status, physical or mental disability, military or veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Moody's also provides reasonable accommodation to qualified individuals with disabilities in accordance with applicable laws. If you need to inquire about a reasonable accommodation, or need assistance with completing the application process, please email .. This contact information is for accommodation requests only, and cannot be used to inquire about the status of applications. For San Francisco positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the San Francisco Fair Chance Ordinance. For New York City positions, qualified applicants with criminal histories will be considered for employment consistent with the requirements of the New York City Fair Chance Act. For all other applicants, qualified applicants with criminal histories will be considered for employment consistent with the requirements of applicable law. Click here to view our full EEO policy statement. Click here for more information on your EEO rights under the law. Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody's Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary. Marketing Director

        Keywords: Moody's, New York, Marketing Director, Executive, New York, New York

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