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SVP Social Content Strategy

Company: Advertising / Entertainm't / Publishing, New York,
Location: New York
Posted on: March 13, 2018

Job Description:

Company is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients.Clients want to work with happy and motivated people.We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work.We are single mindedly focused on delivering great work.We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work.Our greatest credential is our client list.Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships.To learn more, Job Description Overview:
Company is looking for a Social/Content Strategy lead to join one of our largest accounts. This position will be responsible for overseeing how our client shows up across social platform ecosystems from both a media and non-media perspective, paid and non-paid. Initiatives include, but not limited to, collaborating with client development teams and third-parties to develop experiences that deepen consumers’ and customers’ connection with the brand and its products and services. This would include recommending and project managing the development of automated content delivery vehicles (e.g. service and commerce chatbots) and developing strategies for integrating and promoting owned experiences into paid media mix.

Strategies to integrate owned and sponsored experiences within the brand’s media mix are a priority. This top advertiser has significant presence in several major U.S. media Tentpoles and sports franchises, and as the social/content subject matter expert, this person will also strategize how to maximize content, creative, licensed and sponsored assets to ensure our client is relevant and understood as essential to the betterment of Americans’ lives. This person would maintain and cultivate high profile industry relationships with key social platform and relevant technology partners and represent Company at industry events.

Design strategies that enable the connected consumer journey leveraging top and emerging social and content platforms.
Identify, develop and deliver high-value paid, earned, owned social strategies
Command a comprehensive understanding of all social channels and measurement capabilities beyond, but including paid social activity.
Serve as the connection between VM1 media team, client social teams and creative agency social teams. Qualifications 7+ years of Social/Content specific experience
Track record of building successful client relationships
Comfortable working as individual contributor amongst other high performing leads
Strong presentation skills
History of success in supporting new business acquisitions
Strong written and verbal communication skills
Demonstrated ability to think strategically
Must be a self-starter who works well in a fast-paced, team-oriented environment
Significant experience in a service, delivery and/or customer focused organization is required
Commitment to delivering creative solutions, and the ability to align team members behind creative solutions

Keywords: Advertising / Entertainm't / Publishing, New York,, New York, SVP Social Content Strategy, Executive, New York, New York

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