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VP of Digital Strategy

Company: Advertising & PR, New York, NY
Location: New York
Posted on: March 13, 2018

Job Description:

Company is an award-winning specialty health communications agency dedicated to helping improve and save lives. We were founded on the belief that communication is a powerful health intervention. Our team is passionate and committed, with deep experience working across sectors to make real differences in health. We love what we do, we live what we do, and we truly believe in what we do.

We are looking for a senior digital strategist to join our team of 40+ people to help elevate and evolve our digital health communications offering. This is a terrific opportunity to join a fast-growing global company. The VP, Digital Strategist will work in our New York office, but we also have locations in Dublin and Los Angeles and travel is required.

The successful candidate will be a passionate digital strategist with hands-on digital marketing and communications experience. You are part strategist, part practitioner (‘a do-er’). You can provide insightful strategic recommendations to our clients based on your knowledge of what it takes to execute at the highest level in health communications.

RESPONSIBILITIES Provide proactive, top-tier strategic advice to our global clients (Life Science, Biotechnology and Public Health) within all aspects of digital marketing, communications and digital transformation. Create and support the execution of scalable digital marketing and communications strategies including content marketing, social media and digital storytelling. Develop integrated digital programs that complement and enhance the broader tactical mix for partner and brand marketing and communications across sales/fundraising, marketing and communications channels. Develop plans for, implement, monitor and report on digital paid media buys across social and search platforms. Be a change agent internally and with partners and clients – leading the way in best practice digital communications, problem-solving, coaching and building buy-in and consensus for innovative approaches. Contribute to the creation of new business research, pitch presentations and proposal documents. Support colleagues across the company in improving their digital capabilities through structured and informal learning and knowledge sharing. Help integrate data-driven communications techniques across the business – garnering deep user needs and behavioral insight, building informed user journeys, creating compelling industry-leading content and helping clients deepen engagement with target audiences across existing and emerging channels. Work with the rest of the digital team and the client service teams to develop actionable insights based on analytics and performance data. DESIRED SKILLS AND EXPERIENCE Excellent communication skills (written and oral). Passionate about digital marketing with strong understanding of digital media, including social media platforms, mobile, data, content and storytelling trends. Constant curiosity in the digital space – striving to understand existing and emerging digital channels and tactics, learn more about what drives engagement and add value for healthcare stakeholders today and in future. Self-motivated with a ‘can do’ attitude and the ability to work and thrive in a fast-paced, dynamic environment. Demonstrable experience in developing digital strategies for a global client base. Strong knowledge of basic software – Excel, PowerPoint – and experience with digital content creation and collaboration tools – Slack, Trello, Canva, etc. Deep understanding of online/social research and analytics platforms such as Hootsuite, Sprinklr, Buffer, Buzzsumo, Meltwater, Keyhole, Klipfolio, Hubspot, Google Analytics, Mixpanel, etc. Confident with digital data, able to guide analytics projects and derive meaningful insights that can inform the strategic approach and yield hyper-targeted, high impact communications strategies. Experience with social media strategy, content creation and campaign management – paid and earned initiatives. Experience in health communications across a diversity of sector types (public, private, and non-profit) is a plus. Interest in health communications is a must. REQUIREMENTS Bachelor’s degree, preferably in communications, marketing, business or health / science related field 8+ years’ experience in a similar role Ability to travel (average of one week per month, but could fluctuate)

Keywords: Advertising & PR, New York, NY, New York, VP of Digital Strategy, Executive, New York, New York

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