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Chief Revenue Officer

Company: Marketing & Advertising, New York, NY
Location: New York
Posted on: March 13, 2018

Job Description:

Company offers technology and services that help marketers win. The company focuses on intelligent audience creation, real-time cross-channel scoring, and robust optimization – providing a layer for smarter marketing decisions and deeper insights, whether you use native Company solutions such as Search, Display, Email, and Website Personalization – or the marketing technology you already have. With a global footprint of hundreds of employees in 10 countries, Company is one of the largest independent marketing technology companies in the world, currently scoring over 300 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and ZenithOptimedia. Work in a dynamic, entrepreneurial environment alongside some of the smartest thought leaders in advertising technology. Be the member of a team that delivers innovative marketing technology that simplifies marketers’ lives and drives performance to new heights. Have fun collaborating on ground-breaking, challenging assignments where your opinion matters, you grow professionally and high performers are recognized and rewarded. And join a company on the cutting edge of digital marketing and technology that is regularly honored with awards and has been featured in major news media such as WSJ, NYT, Bloomberg, AdAge, ADWEEK and more. Position Overview The CRO will be a senior member of Company’s leadership team with accountability for achieving sales goals across multiple lines of business. The CRO will be an experienced sales leader who has proven he / she can manage a high performance sales team in a highly competitive marketing crowded with undifferentiated offerings. As a member of the senior team the sales leader will participate in the formulation of strategy and effectiveness of day to day execution. Key Responsibilities Drive aggressive revenue targets across multiple lines of business Lead and develop the sales team – establish goals, incremental metrics and processes consistent with meeting / exceeding sales targets. Bring a battle tested sales methodology to the company – instill a sales driven culture. Create a consistent sales message that demonstrates understanding of customers’ business goals and potential market objections. Recruit, develop, and retain exceptional Account Executives and Sales Managers, creating a “deep bench” to ensure the company’s ability to hit targets. Lead from the front - motivate and inspire the team Personally develop client relationships at the executive level and work closely with the sales team on account / prospect strategy – negotiate contracts, close sales. Represent the company and advocate for Company’s point of view at industry events, trade shows and conferences. Create solutions for customers leveraging in-depth understanding of the economics of online advertising. Implement sales management processes based on analysis of measurable results Implement processes and analytic tools to ensure an accurate view of sales funnel and progress towards goals at all times. Monitor day-to-day sales operations / pipeline. Develop long-range plans and budgets, compensation and incentive programs. Be the voice of the customer and marketplace Ensure frictionless communication between the marketing, product and engineering teams. Provide market feedback to product development regarding product features, functionality and enhancements. Identify market opportunities leveraging Company’s capabilities in new categories / platforms / verticals. Experience / Qualifications / Education Effective Sales Management Demonstrable track record of managing teams who have consistently achieved / exceeded sales targets. Has successfully managed sales team through significant revenue growth, ideally at an Advertising / Marketing Technology company. Understands solution selling – previous experience introducing new products to a market. Ability to manage through people and manage remote offices. A charismatic leader with the innate ability to motivate, create loyalty and effectively communicate the company’s vision. Experience attracting, hiring, retaining, and mentoring high-performing teams and individuals. Domain expertise Successful tenure at an “ad tech” company. In depth understanding of the online advertising ecosystem, ideally gained through direct experience with retargeting solutions, ad servers, exchanges / RTB, xSPs, data providers, inventory optimization technologies, search, mobile and networks. Understands agency, advertiser, and publisher landscape, reporting relationships in these the organization; who are the major players, how they buy, from whom; what are the macro and micro forces that shift tactical budgets and strategic direction. Have a well-established network as well as credibility as an industry “expert.” Execution Proven ability to set clear and deliverable goals – demonstrates tenacity, commitment to deliver and be accountable for results. A metrics driven approach to pipeline management with the ability to confidently forecast results. Experienced at utilizing sales management and analytics tools, to optimize performance and generate high-impact management reporting. Solid understanding of financial reports and ratios and be able to explain the financial impact and ROI of any project. Personal Qualities Driven to succeed. Ability to thrive in a fast-paced, deadline-driven, high growth venture. A high level of intelligence, able to grasp and solve complex business issues quickly and creatively. Excellent communication skills: collaborating, negotiating, persuading, public speaking and listening. An authentic belief in the company’s vision, business model, and ability to succeed. Highest ethical standards consistent with the policies and values of the company.

Keywords: Marketing & Advertising, New York, NY, New York, Chief Revenue Officer, Executive, New York, New York

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